Branding

Create a brand that stands out! Learn how to develop a strong brand identity, position yourself effectively in the market, and build lasting customer loyalty.

18 min read
15 April 2025

Female Invest: A Startup Case Study – Empowering Women in Finance

Discover the inspiring story of Female Invest, a platform empowering women in finance through education and community. Learn how they built a successful business model, tackled market challenges, and achieved significant growth. This case study explores their strategies, key milestones, and valuable takeaways for entrepreneurs.

13 min read
26 March 2025

The Best of Both Worlds: Digital And Physical Marketing Done Right

Discover how to blend digital and physical marketing for explosive business growth. Learn the 9 steps to avoid marketing overwhelm, create a seamless customer journey, and leverage UX, content, and social media for maximum impact.

14 min read
5 March 2025

The Case for Marketing Research

Don't let your business become a cautionary tale! Learn the difference between market research and marketing research, and how both are crucial for success. Discover how to use research to understand your customers, build a strong brand, and create products that people actually want.

12 min read
5 March 2025

Hallow: Startup Case Study – A Spiritual Twist on Meditation

Discover how Hallow, a Catholic prayer and meditation app, has achieved remarkable success by leveraging a subscription-based model and innovative marketing strategies. Learn about their target market, competitive landscape, and key metrics for growth.

13 min read
28 February 2025

Societal Marketing: Winning Hearts (and Wallets)

Discover the power of societal marketing, where businesses align their brand with social causes to win hearts and wallets. Learn how to implement this strategy, understand its benefits, and avoid common pitfalls. This article explores the key pillars of societal marketing: social responsibility, sustainability, and ethics.

15 min read
10 February 2025

The One-Person Startup Marketing Plan: How to Market Your Product (Even if You Hate Marketing)

Struggling to market your startup with limited resources? This article outlines a simple yet effective marketing plan for solo entrepreneurs, focusing on emotional connection, market research, and key channels like content marketing, SEO, and email marketing. Learn how to create a winning strategy even if you hate marketing.

22 min read
25 January 2025

Building a Powerful Startup Brand – And How I Created Eightception Name

Learn how to choose a memorable brand name and create a visual identity that reflects your brand's essence. Oh, and how I created Eightception brand.

25 min read
5 January 2025

Resolving Supply Chain Issues with Kroger’s Strategies: Tips to Avoid Common Pitfalls

Discover how Kroger, a grocery giant, tackles supply chain issues, labor shortages, and private label challenges. Learn from their strategies on automation, private label branding, and sustainability initiatives to improve your own business.

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