Branding

Create a brand that stands out! Learn how to develop a strong brand identity, position yourself effectively in the market, and build lasting customer loyalty.

12 min read
2 November 2025

How to Sell to Businesses Using Social Media: B2B Marketing

Tired of stiff, corporate B2B marketing? This guide flips the script. Discover how to use business humor and personalized outreach to stand out. Learn client retention strategies that start with a radically human approach to B2B social media marketing and creating irresistible offers.

16 min read
30 October 2025

Ugami Startup Case Study – Empowering Gamers with Financial Rewards

Explore the Ugami case study, a pioneering gaming fintech startup. Learn about its innovative gamification strategies, use of gaming rewards, and the challenges it faced in the massive gaming market, offering key lessons for entrepreneurs on navigating the fintech landscape.

18 min read
20 October 2025

QuantHub: A Startup Case Study – Empowering Data Literacy with AI

Discover how QuantHub, an AI-powered data literacy platform, is revolutionizing education and corporate training. Learn about their microlearning approach and key growth milestones in this detailed startup case study.

10 min read
2 October 2025

The Marketing Evolution: What Founders Must Know to Survive the Next 3 Years

We're in a marketing evolution where old SEO fails. The future demands authenticity in marketing and smart sustainable marketing strategies. This isn't about greenwashing; it's about building real connections and integrating sustainability in business for long-term growth. Prepare for the shift.

12 min read
2 October 2025

The Ultimate Guide to Brand Identity for Startups: Stand Out From Day One

Move beyond logos to build a memorable brand identity. This guide details a complete brand development strategy for startups, covering competitor analysis, brand positioning, and crafting a story that showcases the core values of a brand to build lasting trust with your audience.

17 min read
18 August 2025

Blind Startup Case Study: Empowering Anonymous Workplace Conversations

Discover how Blind, the anonymous professional network, empowers employees to discuss workplace issues freely. Learn about their unique business model, growth strategies, and key takeaways for entrepreneurs.

25 min read
11 August 2025

Circle Startup Case Study: A Modern Platform for Paid Communities

Discover how Circle, a modern platform for paid communities, disrupted the online community space. This startup case study explores their business model, digital marketing strategies, and competitive landscape analysis.

10 min read
10 August 2025

Brand Strategy Decisions: 4 Moves That Make People Actually Remember Your Brand

Master Your Brand: Essential Branding Decisions for Success Take control of your brand's future. This guide covers crucial branding decisions, including brand positioning, name selection, target market definition, and strategies for building brand awareness and equity.

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