13 min read
Segue Startup Case Study: A Construction Sharing Marketplace
Explore Segue, a construction labor-sharing marketplace case study. Learn about its innovative B2B model, challenges in market adoption, and key…
Navigate the complexities of business-to-business marketing. Learn about B2B market characteristics, buying behaviors, and effective strategies for reaching other businesses.
26 min read
Learn how Ford is navigating supply chain challenges, from electric vehicle production to sustainability goals. Discover their strategies for market segmentation, vertical integration, and operational efficiency, and how you can apply these lessons to your own business.
24 min read
Discover how Lululemon, a global athleisure giant, navigates the complexities of its supply chain. Learn about their innovative strategies for managing challenges like evolving consumer behavior, fast fashion trends, and global disruptions. Get insights into their commitment to sustainability and ethical sourcing, and how they're adapting to meet the demands of a dynamic market.
10 min read
Discover how Lululemon leverages strategic sales programs to boost revenue through partnerships. Learn about their campus, corporate, team, and wholesale programs, and how they benefit partners. Get insights into application processes, perks, and the Lululemon way of building win-win relationships.
5 min read
Marketing theory is much concerned with market segmentation. However, most theory introduces variables for the segmentation of consumer markets only. In this article, we will take a look at the segmentation of B2B markets. How should business markets be split up, what are the decisive segmentation variables, and how does B2B segmentation differ from consumer market segmentation?
6 min read
In industrial markets, intermediaries may be the key factor in the success or failure of a company. What are the functions of distributors? What roles do they play for manufacturers and consumers?
4 min read
The amount spent on business purchasing far exceeds consumer purchasing. That makes it so crucial to understand the classification of B2B goods... The primary categories of B2B offerings are entering goods, foundation goods and facilitating goods.
8 min read
B2B markets are different from B2C markets. Understand the key differences in market structure, buying behavior, and decision-making processes to succeed in business-to-business sales.
13 min read
Explore Segue, a construction labor-sharing marketplace case study. Learn about its innovative B2B model, challenges in market adoption, and key…
16 min read
Discover how CookUnity disrupted the meal delivery market! This case study explores their chef-driven model, growth strategies, and key milestones.…
19 min read
Discover how Galley Solutions is revolutionizing restaurant kitchens with its Culinary Resource Planning (CRP) platform. Learn how this startup helps…
17 min read
Discover how Blind, the anonymous professional network, empowers employees to discuss workplace issues freely. Learn about their unique business model,…
Email subscription is available ONLY TODAY (oh, okay, and tomorrow).
Surely, we respect your inbox! Unsubscription works every day.
We’d love to tailor your experience — which of these best describes you?
