B2B

Navigate the complexities of business-to-business marketing. Learn about B2B market characteristics, buying behaviors, and effective strategies for reaching other businesses.

14 min read
23 April 2025

Clutch: Insights into Startup Sustainability – A Student Creator Marketplace

Learn from the rise and fall of Clutch, a student creator marketplace. This case study explores their business model, growth milestones, and key takeaways for entrepreneurs. Discover how they navigated challenges, secured funding, and ultimately chose acquisition for strategic growth. Gain insights into market competition, leadership transitions, and the importance of adapting to industry shifts.

11 min read
21 April 2025

Augmend’s Startup Case Study: Innovator in Developer Knowledge Sharing Integrated with Datadog’s AI-Driven Developer Tools

Augmend, an AI-powered platform for developer knowledge sharing, aimed to revolutionize how teams collaborate. Learn how they transitioned from innovator to integration within Datadog's AI-driven developer tools. Discover key takeaways for entrepreneurs on finding underserved needs, combining familiar elements, and turning weaknesses into strengths.

25 min read
9 April 2025

Podimo: A 2019 Startup Case Study – Revolutionizing Audio Content

Discover how Podimo, a 2019 startup, revolutionized audio content by focusing on local-language podcasts and a unique revenue-sharing model. Learn about their business model, growth strategies, and key takeaways for entrepreneurs.

19 min read
26 March 2025

User Interviews: A Startup Case Study on Streamlined User Research Recruitment

User Interviews is a platform that connects researchers with vetted participants for user research. Learn how this startup streamlined user research recruitment, achieved significant growth, and navigated a competitive market. Discover key takeaways for entrepreneurs and explore the future of user research.

24 min read
24 March 2025

Zenhub: A Startup Case Study – “Seamless GitHub Project Management”

Zenhub is a project management tool that integrates seamlessly with GitHub, offering AI-enhanced solutions for software development teams. Learn how Zenhub streamlines workflows, leverages data for insights, and automates tasks to boost productivity. Discover their growth story, market position, and key takeaways for entrepreneurs.

16 min read
12 March 2025

Jobber: A Startup Case Study – Empowering Home Service Businesses

Discover how Jobber, a software platform for home service businesses, has achieved remarkable success by addressing common pain points and leveraging technology. Learn about their business model, growth strategies, and key takeaways for entrepreneurs.

14 min read
10 March 2025

Motion: A 2019 Startup Case Study – “Automate Your Day, Elevate Your Play!”

Discover how Motion, an AI-powered task management platform, helps creative professionals and teams automate their workflows, boost productivity, and achieve their goals. Learn about their business model, key features, growth milestones, and insights for entrepreneurs.

16 min read
9 March 2025

Springboard Startup Case Study: Innovate, Upskill, and Succeed

Learn how Springboard, an online learning platform, tackles the tech skills gap with a unique business model that combines personalized mentorship, job guarantees, and flexible pricing. This case study explores their growth strategy, market position, and key takeaways for entrepreneurs.

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