B2B

Navigate the complexities of business-to-business marketing. Learn about B2B market characteristics, buying behaviors, and effective strategies for reaching other businesses.

18 min read
6 October 2025

Mantra Health: A Startup Case Study – Empowering College Students with Accessible Mental Healthcare

Explore how Mantra Health is transforming higher education mental health with its innovative telehealth platform. This case study details their market positioning, healthcare partnerships, and the digital health investment driving their success as a leading campus mental health solution.

16 min read
1 September 2025

Valence Startup Case Study: AI-Powered Leadership for Teams

Discover how Valence, an AI-powered leadership platform, helps Fortune 500 companies like Coca-Cola and Experian enhance team performance. Explore their innovative approach to scalable leadership development and data-driven insights.

13 min read
28 August 2025

Segue Startup Case Study: A Construction Sharing Marketplace

Explore Segue, a construction labor-sharing marketplace case study. Learn about its innovative B2B model, challenges in market adoption, and key takeaways for startups in niche industries.

19 min read
21 August 2025

Galley Solutions Startup Case Study – Streamlining Restaurant Kitchens

Discover how Galley Solutions is revolutionizing restaurant kitchens with its Culinary Resource Planning (CRP) platform. Learn how this startup helps streamline operations, reduce food waste, and drive data-driven decisions for foodservice businesses.

15 min read
14 July 2025

Dopt Startup Case Study: A Deep Dive into Onboarding Innovation

Explore Dopt's innovative approach to user onboarding in B2B SaaS. This case study dives into their AI-powered solutions, content marketing strategy, and key growth milestones before acquisition by Airtable.

14 min read
7 July 2025

Rhythms Startup Case Study: Empowering AI-Driven Team Productivity

Discover how Rhythms, an AI-driven startup, is revolutionizing team productivity. This case study explores their market positioning, operational excellence, and strategies for thriving in hybrid work environments. Learn about data-driven insights.

17 min read
30 June 2025

6AM City: A Startup Case Study – Energizing Local Communities Every Morning

Discover how 6AM City energizes local communities with positive, hyperlocal news. This media startup uses innovative digital content marketing strategies and community engagement to build a scalable business model.

19 min read
26 June 2025

Purple Dot Startup Case Study – “Sell Earlier” Strategy for Inventory

Discover Purple Dot's innovative 'sell earlier' strategy. This e-commerce case study reveals how they optimize inventory, reduce waste, and boost sales. Learn demand forecasting tips!

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