B2B

Navigate the complexities of business-to-business marketing. Learn about B2B market characteristics, buying behaviors, and effective strategies for reaching other businesses.

19 min read
16 June 2025

Consensus – A Startup Case Study: Revolutionizing B2B Product Demos

Discover how Consensus revolutionized B2B product demos with buyer enablement. Learn how they optimized the sales process, leveraged data-driven insights, and achieved impressive growth. A must-read case study!

9 min read
13 June 2025

B2B Businesses, Products & Sales: Strategic Insights

Navigate the B2B landscape! Discover strategic insights, explore diverse B2B product categories, and understand the key differences between B2B and B2C. Unlock the benefits of B2B for sellers and buyers alike.

19 min read
9 June 2025

Loop Returns: A Startup Case Study – “Exchange Reimagined for E-Commerce”

Loop Returns is a case study in turning a common e-commerce problem - high return rates - into a profitable business. Learn how they built a platform that streamlines returns, encourages exchanges, and leverages AI for insights. Discover their growth strategy, key partnerships, and valuable takeaways for entrepreneurs.

16 min read
5 June 2025

Soona Startup Case Study: Real-Time Collaboration & Cost-Efficiency

Discover how Soona, a startup specializing in e-commerce product photography, leverages real-time collaboration and virtual studios to streamline content creation and achieve rapid growth. Learn about their business model, key differentiators, and growth strategies for success in the booming e-commerce market.

17 min read
2 June 2025

eFuse: A Startup Case Study – Empowering Esports Connections

eFuse is a dynamic platform connecting the esports community through professional networking, tournament organization, and influencer marketing opportunities. Learn how this startup is bridging the gap between aspiring gamers, collegiate programs, brands, and game publishers, and its key growth strategies.

16 min read
7 May 2025

Tomato AI – A Startup Case Study: Real-Time Accent Softening with a Twist

Discover how Tomato AI is revolutionizing call center communication with real-time accent softening technology. This SaaS startup leverages AI to enhance voice clarity, improve customer satisfaction, and expand hiring pools. Learn about their business model, market landscape, and key takeaways for entrepreneurs.

14 min read
5 May 2025

Sojo Startup Case Study – “Amenities on Autopilot”

Sojo is a startup revolutionizing vacation rental amenity management. Discover how they automate ordering, storage, and delivery, saving time and improving guest experiences. Learn about their business model, growth milestones, and key takeaways for entrepreneurs.

17 min read
2 May 2025

Birdie Startup Case Study: Streamlining Homecare with Technology

Birdie is a UK-based health tech startup revolutionizing homecare with its data-driven platform. Learn how Birdie streamlines operations, improves care quality, and helps agencies achieve financial sustainability. This case study explores their business model, growth milestones, and key takeaways for entrepreneurs.

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