B2B

Navigate the complexities of business-to-business marketing. Learn about B2B market characteristics, buying behaviors, and effective strategies for reaching other businesses.

25 min read
9 April 2025

Podimo: A 2019 Startup Case Study – Revolutionizing Audio Content

Discover how Podimo, a 2019 startup, revolutionized audio content by focusing on local-language podcasts and a unique revenue-sharing model. Learn about their business model, growth strategies, and key takeaways for entrepreneurs.

19 min read
26 March 2025

User Interviews: A Startup Case Study on Streamlined User Research Recruitment

User Interviews is a platform that connects researchers with vetted participants for user research. Learn how this startup streamlined user research recruitment, achieved significant growth, and navigated a competitive market. Discover key takeaways for entrepreneurs and explore the future of user research.

24 min read
24 March 2025

Zenhub: A Startup Case Study – “Seamless GitHub Project Management”

Zenhub is a project management tool that integrates seamlessly with GitHub, offering AI-enhanced solutions for software development teams. Learn how Zenhub streamlines workflows, leverages data for insights, and automates tasks to boost productivity. Discover their growth story, market position, and key takeaways for entrepreneurs.

16 min read
12 March 2025

Jobber: A Startup Case Study – Empowering Home Service Businesses

Discover how Jobber, a software platform for home service businesses, has achieved remarkable success by addressing common pain points and leveraging technology. Learn about their business model, growth strategies, and key takeaways for entrepreneurs.

14 min read
10 March 2025

Motion: A 2019 Startup Case Study – “Automate Your Day, Elevate Your Play!”

Discover how Motion, an AI-powered task management platform, helps creative professionals and teams automate their workflows, boost productivity, and achieve their goals. Learn about their business model, key features, growth milestones, and insights for entrepreneurs.

16 min read
9 March 2025

Springboard Startup Case Study: Innovate, Upskill, and Succeed

Learn how Springboard, an online learning platform, tackles the tech skills gap with a unique business model that combines personalized mentorship, job guarantees, and flexible pricing. This case study explores their growth strategy, market position, and key takeaways for entrepreneurs.

16 min read
3 March 2025

Superside: A Startup Case Study – On-Demand Design with a Dedicated Team

Discover how Superside, a subscription-based design platform, disrupted the traditional agency model. Learn about their innovative approach to connecting businesses with curated design talent, their AI-powered tools, and their impressive growth trajectory. This case study explores Superside's business model, market strategy, and key takeaways for entrepreneurs.

16 min read
21 February 2025

IntelyCare Startup Story: Disrupting Healthcare Stuffing with Tech-Driven Marketplace – Key Lessons for Entrepreneurs

Discover how IntelyCare, a healthcare staffing platform, revolutionized the industry with its AI-powered solution. Learn about their success story, market analysis, and future outlook. This case study explores the challenges and opportunities in the healthcare staffing market.

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