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Clickto: A Startup Case Study – Simplifying Cohort-Based Learning Experiences
Discover the rise and fall of Clickto, an edtech startup aiming to simplify cohort-based learning. Learn about their business model,…
Explore the factors that influence how quickly consumers adopt new products, including product characteristics, personal influence, and individual differences.
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Explore how individual differences, personal influence, and product characteristics shape the pace at which consumers accept new products.
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The market diffusion process describes how an innovation progresses through a market. For these reasons, it is crucial to understand the facets of the market diffusion process and its importance for new product development (NPD).
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The Product Itself Matters Focus on the five key product characteristics and how they influence consumer decisions.
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Discover the rise and fall of Clickto, an edtech startup aiming to simplify cohort-based learning. Learn about their business model,…
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Learn from Chums' journey, a social commerce platform that aimed to revolutionize online shopping. Discover the challenges they faced, from…
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Discover the power of horizontal integration for startups. Learn how acquiring or merging with similar businesses can cut costs, boost…
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Learn how to value your startup and understand the different methods used by investors. Discover the importance of tangible and…
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