Adoption
Factors influencing the Adoption Process
Explore how individual differences, personal influence, and product characteristics shape the pace at which consumers accept new products.
4 February 2018
4 November 2024
Explore the factors that influence how quickly consumers adopt new products, including product characteristics, personal influence, and individual differences.
Explore how individual differences, personal influence, and product characteristics shape the pace at which consumers accept new products.
The market diffusion process describes how an innovation progresses through a market. For these reasons, it is crucial to understand the facets of the market diffusion process and its importance for new product development (NPD).
The Product Itself Matters
Focus on the five key product characteristics and how they influence consumer decisions.
