Market

15 min read
28 February 2025

Clicks Ain’t Cash: Meet the Marketing Efficiency Ratio

Stop chasing vanity metrics like likes and shares! Learn how to calculate your Marketing Efficiency Ratio (MER) and measure the true financial impact of your marketing efforts. Discover how MER helps you optimize your budget, identify profitable channels, and drive real business growth.

11 min read
13 February 2025

How To Actually Use The Marketing Mix 7Ps (Not a Uni Paper)

What good is the best product in the world if no one knows about it? Focus on how the 7Ps of marketing mix work in tandem.

15 min read
10 February 2025

The One-Person Startup Marketing Plan: How to Market Your Product (Even if You Hate Marketing)

Struggling to market your startup with limited resources? This article outlines a simple yet effective marketing plan for solo entrepreneurs, focusing on emotional connection, market research, and key channels like content marketing, SEO, and email marketing. Learn how to create a winning strategy even if you hate marketing.

20 min read
2 December 2024

The Social Media Branding Strategy You Need to Create a High-Impact Business Page

Boost your social media presence and attract more customers with engaging business pages. Learn essential elements like logo design, bio optimization, and color psychology. Discover tips for lead generation and understand the differences between B2B and B2C strategies.

9 min read
25 November 2024

Fact-Check or Fail: Beating The AI Content Apocalypse

Is AI replacing human writers? Not yet. Learn how to write content that beats AI and stands out from the noise. Discover 7 ways to create original, valuable content that Google loves and readers trust.

10 min read
24 November 2024

A New Age of (AI-Powered) Blogging Is Here

Discover how AI is revolutionizing blogging in 2024. Learn about AI-generated content, personalized experiences, and how to use AI tools to level up your blog. Explore the benefits and ethical considerations of AI in content creation.

7 min read
17 November 2024

Monetizing Your Blog: Part 3 – Products with Purpose

Discover how successful bloggers like MrBeast, Nykaa, and Glossier turned their blogs into booming businesses by selling their own products. Learn how to leverage your blog's audience to monetize your expertise and create a profitable brand.

9 min read
17 November 2024

Monetizing Your Blog: Part 2 – Adventures in Ads

Discover how to monetize your blog with advertising. Learn about different ad networks, types of ads, and strategies to increase your blog ad revenue. Get tips on choosing the right ad network, optimizing ad placement, and staying compliant with privacy laws.

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