Marketing

Analysis

Marketing Research Process – How to Do It Properly?

Feeling unsure about making the right marketing decisions? Learn about the marketing research process and how it can help you understand your customers, identify trends, and outperform competitors. This article will walk you through the five key steps involved in conducting effective market research, giving you the tools you need to develop targeted marketing strategies and boost your business.

10 June 2022 10 June 2024

Branding

Branding Strategies – What are the Best Branding Strategies in Marketing?

Branding is one of the key concepts in marketing. A crucial one: Without branding, your company and your products will lack meaning in consumers’ minds. However, with so many different branding strategies to choose from, it can be tough to figure out which ones are right for your company.

8 May 2022 10 June 2024

Stylized artwork with a red mountain and white silhouette figures against a blue backdrop.

Marketing

Target Market Research – How to Understand Your Perfect Customers

Your target market consists of the people most likely to buy your products or services. Unfortunately, for many businesses, finding their target market can be difficult without the right research.

16 January 2022 10 June 2024

Marketing

What is a Marketing Funnel? Stages, Goals, and How it Works

The marketing funnel is a visual representation of the steps a customer takes from first finding out about a brand to conversion.

8 January 2022 10 June 2024

Abstract painting depicting diverse head shapes in various colors symbolizing shopper diversity

Buyer Persona

Different Types of Shoppers – How to convince them to buy from you?

One of the key steps to grow your sales is to understand the different types of shoppers there are. With this knowledge as a base, you should then start to target them with dedicated strategies. They have differing needs and wants, and most importantly, they are coming to you with differing intents and differing behavior.

15 October 2021 10 June 2024

Branding

8 Principles of Branding That Every Business Should Adhere

Uncover Your Brand’s Potential: Master the Fundamentals of Branding
Define your brand’s true identity and resonate with the right people. This guide explores the core principles that bring clarity to your brand and create a strong foundation for success.

22 August 2021 11 August 2024

Marketing

Marketing Strategies For Unsought Products – Sell when People Don’t Know They Need It

Many products aren’t on consumers’ radar initially – these are called unsought products. Learn effective marketing strategies specifically designed to create demand for products that people don’t realize they need.

6 January 2021 10 June 2024

A conveyor belt with sandwiches and bread, with shelves of packaged food in the background, illustrating the accessibility of convenience products.

Marketing

Marketing Strategies for Convenience Products – How to market Convenience Products

Convenience products are characterized by a number of criteria… Examples include bottled water, laundry detergents, fast food, sugar, and magazines. These products are usually low-priced and placed in many locations to make them readily available when consumers need them.

28 December 2020 10 June 2024

A row of dominoes with cultural symbols, poised to topple, metaphor for cultural sensitivity in marketing

Culture

Cultural Blunders in Marketing – Learn from previous Mistakes

Cultural blunders can derail even the best marketing plans. Learn from famous examples to avoid making these mistakes in your own international marketing campaigns.

18 October 2020 10 June 2024

Marketing Mix

7Ps of the Marketing Mix – Comprehensive Marketing Strategy Framework

Integration is Key

Focus on how the 7Ps work in tandem. Underscore that no single element works in isolation, a coordinated approach is necessary for success.

13 April 2020 10 June 2024

Category: Market

Marketing Research Process – How to Do It Properly?

Branding Strategies – What are the Best Branding Strategies in Marketing?

Target Market Research – How to Understand Your Perfect Customers

What is a Marketing Funnel? Stages, Goals, and How it Works

Different Types of Shoppers – How to convince them to buy from you?

8 Principles of Branding That Every Business Should Adhere

Marketing Strategies For Unsought Products – Sell when People Don’t Know They Need It

Marketing Strategies for Convenience Products – How to market Convenience Products

Cultural Blunders in Marketing – Learn from previous Mistakes

7Ps of the Marketing Mix – Comprehensive Marketing Strategy Framework

Categories

Why Launch a Startup in 2024? The Ultimate Guide for Entrepreneurs

How to Build a Powerful USP

Want a Business That Doesn’t Suck? Analyze Your Value Chain

Why You Should Start Taking Your Content Marketing Very Seriously

Cents and Sensibility: Budgeting for Small Business Marketing

What is a Unique Selling Proposition? Examples & Mistakes

Strategic Positioning: Price, Time, Quality, Variety

The New Product Development Process (NPD) – 8 Steps to Success

What is a Product and How To Build An Irresistible One

Seven Functions of Marketing: Beyond Ads

5 Price Adjustment Strategies – Be Confident Your Price is Perfect

Ultimate Guide to Email Marketing for Entrepreneurs

Importance of Chain of Command in Business

Scaling Up with Vertical Integration: When It Works and When It Doesn’t for Small Businesses

Understanding Your Customer’s Journey: A Roadmap to Success

Don’t Be a Supply Chain Dummy: Learn from Nestlé’s Mistakes and Wins

Will My Startup Succeed or Fail

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