Pricing your product effectively is crucial. Explore different pricing strategies and learn how to maximize revenue and profitability.
13 min read
Some companies will swoop into a market with radically low prices as a strategy for attracting new clients. This is called a penetration pricing strategy. We’ll explore what penetration pricing is, how it works, how it compares to other pricing strategies, when it should be used and also look at some penetration pricing examples.
8 min read
Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.
17 min read
Learn the secret pricing strategies that can take your business to the next level through our actionable guide on setting prices and boosting profits.
10 min read
The Profit Maximizer Discover how to optimize pricing for your entire product mix. Learn strategies for product lines, bundles, and essential add-ons.
11 min read
The Profitability Perspective Discover pricing strategies focused on costs, target returns, and the experience curve. Learn how to ensure your pricing covers expenses and generates the desired profit.
5 min read
Reference pricing means setting your prices based on how they compare to similar products in the market. Understand how customers use reference prices and how to influence their perceptions for smarter pricing decisions.
7 min read
Value-based pricing requires the estimation of the economic value of a product: to what extent does a good or service provide additional value to a consumer? Estimating differentiation value requires strategic approaches towards measuring monetary and psychological value.
5 min read
Discover how to calculate economic value, a core concept in value-based pricing. Learn to determine reference value, differentiation value, and their impact on optimal pricing
17 min read
Discover how 6AM City energizes local communities with positive, hyperlocal news. This media startup uses innovative digital content marketing strategies…
19 min read
Discover Purple Dot's innovative 'sell earlier' strategy. This e-commerce case study reveals how they optimize inventory, reduce waste, and boost…
11 min read
Stop creating content from scratch! Learn how to repurpose your existing content for social media success. Save time, reach more…
13 min read
Struggling with delegation in business? It's tough, but crucial for growth. Learn how to overcome psychological barriers, delegate effectively, and…
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