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Should You Start A Business With Your Friend Or Relative?
Starting a business with friends can be a great way to leverage trust and shared passion. However, it's crucial to…
16 min read
Discover how product managers transform innovative ideas into profitable solutions. Learn about customer insights, roadmap development, stakeholder alignment, and the importance of education and experience. This article explores key strategies for success in product development.
14 min read
Building a successful product requires strategic feature prioritization. Learn how to use the Kano Model, Prioritization by Benefits, and Prioritization by Impact to determine which features to focus on first. Discover how to balance costs and ROI, create a product roadmap, and leverage customer journey maps for informed decision-making.
18 min read
Unlock the secrets of your ideal customer's mind with a Customer Journey Map. Learn how to create a CJM, understand its five stages (Attention, Interest, Desire, Action, Loyalty), and use it to design products and marketing campaigns that resonate with your target audience. Discover how to appeal to the 'reptilian brain', overcome objections, and build customer loyalty for lasting success.
22 min read
Learn how to create a product that customers love! This guide covers key steps from idea generation to launch, emphasizing customer-centric design and emotional connection. Discover the 5 generic customer needs and how to build a product that makes users feel awesome.
9 min read
Unlock the power of intent-based marketing to boost conversions and personalize your brand. Learn how to leverage customer data and AI to create targeted ads that resonate with your audience. Discover strategies for small businesses to implement intent marketing and see real results.
19 min read
Launching a new product is a critical moment for any business. This guide provides a comprehensive strategy for a successful product launch, covering customer research, unique selling propositions, pricing strategies, and product marketing. Learn how to build anticipation, target the right audience, and avoid common marketing mistakes.
11 min read
A core product is a company’s nucleus, the main product or service a company creates to meet a specific demand. These levels are well intertwined through the new product development process and marketing strategies, where they share a symbiotic relationship.
10 min read
If you’re someone that’s offering some type of service as part of your business...it’s important to understand what services are, what service features define them and the implications of selling a service rather than a product.
11 min read
Starting a business with friends can be a great way to leverage trust and shared passion. However, it's crucial to…
19 min read
Discover how Empathy, a grief technology startup, is revolutionizing bereavement care. This case study explores their strategic partnerships, innovative approach,…
19 min read
Discover how Consensus revolutionized B2B product demos with buyer enablement. Learn how they optimized the sales process, leveraged data-driven insights,…
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Scaling your business can feel overwhelming. Learn the difference between scaling vs growth, validate your value, and implement smart business…
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