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Opulent treasure chest overflowing with gold coins and large, colorful gemstones representing differentiation value in pricing.
Value-Based Pricing, Differentiation Value, Customer Value Drivers, Conjoint Analysis

Estimating Differentiation Value – Measuring Monetary and Psychological Value

Value-based pricing requires the estimation of the economic value of a product: to what extent does a good or service provide additional value to a consumer? Estimating differentiation value requires strategic approaches towards measuring monetary and psychological value.

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