Product Life Cycle Strategies (PLC) and Characteristics

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Product Life Cycle Strategies (PLC) and Characteristics – Managing each PLC Stage

Product Life Cycle Stages (PLC) – Managing the Product Life Cycle

Definition of Services and Characteristics of Services: What is a Service – And what makes it so special?

Product Mix decisions – Width, length, depth and consistency

Product Line Decisions – Building a Product Line

Individual Product Decisions – Decisions in the development and marketing of individual products

Customer Relationship Groups: Building the Right Relationships with the Right Customers

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