Category: Branding & Positioning

Create a brand that stands out! Learn how to develop a strong brand identity, position yourself effectively in the market, and build lasting customer loyalty.

Artistic bowl with a swirl pattern containing an array of different foods, symbolizing mixed branding.
Mixed Branding, Co-Branding

What is Mixed Branding? – Definition and Examples

Mixed branding is effective as it combines the positive elements of multiple brands to increase the influence of both companies through one planned marketing strategy…This makes mixed branding an effective strategy for brands looking to navigate new target audiences.

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Brand Audit

8 Principles of Branding That Every Business Should Adhere

Uncover Your Brand’s Potential: Master the Fundamentals of Branding
Define your brand’s true identity and resonate with the right people. This guide explores the core principles that bring clarity to your brand and create a strong foundation for success.

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Positioning – Occupy the right Position in Consumers’ Minds

Stand Out in a Crowded Market: Master the Art of Positioning.
Ready to make your brand unforgettable? It’s time to understand positioning. Learn how to carve out a special place in your customers’ minds, set yourself apart from the competition, and create a winning value proposition!

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One orange game piece standing out among many grey pieces, symbolizing product differentiation.
Differentiation, Competitive Advantage, Customer Value

Differentiation – Set apart the Company, Brand and Product

In order to achieve a strong position in the segment the company has chosen, it has to find ways to set itself apart. A competitive advantage is a value difference between the offers of one company as opposed to competing offers on the market.

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Apple with cracked colorful coating symbolizing differentiation and positioning in marketing.
Positioning, Differentiation, Competitive Advantage

Differentiation and Positioning

Differentiation and Positioning are strongly related and depend on each other. Through the differentiation we can achieve the desired position in customers’ minds.

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