Planning & Strategy

Map out your path to success! Learn how to craft a winning business plan, analyze your market, and develop effective strategies to achieve your goals.

13 min read
1 March 2025

The Secret Sauce to ‘Marketing’ is in the ‘Market’

Before launching marketing campaigns, understand your target market's macro-environment. This article explores 8 frameworks, including PESTLE, Porter's Five Forces, and ADAMS, to help you find the perfect market for your business. Learn how to conduct market analysis, segment your target audience, and identify product-market fit.

15 min read
14 February 2025

The Buyer Black Box: Creating Buyer Personas

Unlock the secrets of your ideal customer with this guide to creating powerful buyer personas. Learn how to understand their motivations, pain points, and desires to craft targeted marketing strategies that resonate.

9 min read
18 December 2024

Strategies for Getting Noticed in Competitive SaaS Arenas

Standing out in the crowded SaaS market requires a strategic approach. Learn how to analyze competitors, listen to your customers, validate product ideas, and niche down to gain a competitive edge. Discover how to leverage technology, create a sustainable product strategy, and maintain business flexibility to achieve lasting success.

10 min read
24 November 2024

Buying and Refactoring Blogs: Flip That Blog (Yep, It’s a Thing!)

Discover the lucrative world of blog flipping! Learn how to buy, revamp, and resell blogs for profit, turning neglected websites into money-making machines. Explore strategies, find profitable blogs, and unlock the secrets to successful blog flipping.

11 min read
24 November 2024

Million-Dollar Payday: Your Ultimate Blog Exit Plan

Ready to cash out on your blog? Learn how to maximize your blog's value and sell it for the highest price possible. Discover key factors like traffic, revenue streams, and community engagement that influence your blog's worth. Get insights on calculating your blog's value and finding the right buyer.

20 min read
8 September 2024

Scaling Up with Vertical Integration: When It Works and When It Doesn’t for Small Businesses

Vertical integration can be a powerful strategy for small businesses, but it's not a one-size-fits-all solution. Learn about the benefits and drawbacks, real-world examples, and how to decide if it's right for your company.

14 min read
21 July 2024

Want a Business That Doesn’t Suck? Analyze Your Value Chain

Think of every little thing you do to create your product or offer your service as part of your value chain. Don’t worry, it’s not some fancy jargon – it’s just a way of looking at all the steps that go into making your product or service awesome. Each step? Absolutely crucial. Why? Because that’s […]

10 min read
23 May 2024

Cents and Sensibility: Budgeting for Small Business Marketing

What’s the sweet spot for your marketing budget outlay? Find out in 10 simple steps.

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