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5 min read
12 June 2018

Definitions of Product Quality – Different Approaches to Quality

What is Product Quality? It Depends on Your Perspective Quality isn't just one thing! Discover different approaches to defining product quality. Explore how manufacturing standards, consumer opinions, and value for money all play a role.

5 min read
14 May 2018

Alternative Service Pricing Strategies – Pricing Services Effectively

Due to the many special considerations surrounding the pricing of services, traditional pricing strategies such as penetration pricing, competitive pricing, and premium pricing may not be suitable... we will take a look at emerging alternative service pricing strategies.

4 min read
1 March 2018

Reasons for Deleting a Product or Product Line – Time to Say Goodbye

Sometimes companies decide that they will no longer produce or sell a particular product. What are the factors by which companies can recognize that the “time to say goodbye” has arrived?

6 min read
4 February 2018

Factors influencing the Adoption Process

Explore how individual differences, personal influence, and product characteristics shape the pace at which consumers accept new products.

6 min read
23 July 2017

Market Diffusion Process and Its Marketing Implications

The market diffusion process describes how an innovation progresses through a market. For these reasons, it is crucial to understand the facets of the market diffusion process and its importance for new product development (NPD).

12 min read
3 July 2017

Characteristics of the Product Life Cycle Stages and their Marketing Implications

The Strategic Roadmap Focus on the big picture of how marketing changes over a product's life. Emphasize the proactive approach needed to keep a product successful.

5 min read
28 June 2017

Classifications of Products – Convenience, Shopping, and Speciality

Understand the different types of consumer products: convenience, shopping, and specialty. This knowledge is essential for developing effective marketing strategies tailored to each type.

6 min read
25 June 2017

Internationalization of Services – Factors to consider when making services international

Discover the critical factors to consider when expanding services internationally. Explore the impact of location, culture, technology, and the balance between standardization and customization.

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