Category: Build

Vibrant paint splashes emerging from a cardboard box held in a hand against a black background.
Service Pricing, Satisfaction-Based Pricing, Relationship Pricing, Efficiency Pricing

Alternative Service Pricing Strategies – Pricing Services Effectively

Due to the many special considerations surrounding the pricing of services, traditional pricing strategies such as penetration pricing, competitive pricing, and premium pricing may not be suitable… we will take a look at emerging alternative service pricing strategies.

Read More »
Single stone creating ripples in tranquil water, epitomizing the concept of market diffusion.
Market Diffusion Process, Innovation, Adopter Categories

Market Diffusion Process and Its Marketing Implications

The market diffusion process describes how an innovation progresses through a market. For these reasons, it is crucial to understand the facets of the market diffusion process and its importance for new product development (NPD).

Read More »
Recent Posts