Experiential marketing, or engagement marketing, is a marketing strategy that becomes increasingly popular. By directly engaging consumers and having them participate in the brand experience.
Companies use green marketing to transform the world positively. So the obvious answer to why green marketing is important is the protection of planet Earth. However, going green also allows you to gain consumer confidence and loyalty, which will likely be a major selling point and set you apart from the competition.
Discover sustainable marketing, the strategy of promoting socially and environmentally responsible practices. Learn why it matters and how to implement it effectively.
Feeling unsure about making the right marketing decisions? Learn about the marketing research process and how it can help you understand your customers, identify trends, and outperform competitors. This article will walk you through the five key steps involved in conducting effective market research, giving you the tools you need to develop targeted marketing strategies and boost your business.
Branding is one of the key concepts in marketing. A crucial one: Without branding, your company and your products will lack meaning in consumers’ minds. However, with so many different branding strategies to choose from, it can be tough to figure out which ones are right for your company.
Your target market consists of the people most likely to buy your products or services. Unfortunately, for many businesses, finding their target market can be difficult without the right research.
The marketing funnel is a visual representation of the steps a customer takes from first finding out about a brand to conversion.
One of the key steps to grow your sales is to understand the different types of shoppers there are. With this knowledge as a base, you should then start to target them with dedicated strategies. They have differing needs and wants, and most importantly, they are coming to you with differing intents and differing behavior.
Uncover Your Brand’s Potential: Master the Fundamentals of Branding
Define your brand’s true identity and resonate with the right people. This guide explores the core principles that bring clarity to your brand and create a strong foundation for success.
Many products aren’t on consumers’ radar initially – these are called unsought products. Learn effective marketing strategies specifically designed to create demand for products that people don’t realize they need.
