Beyond Products
Explore marketing orientation as a holistic philosophy. Understand how it impacts all areas of a business, not just sales.
Discover alternative ways to analyze market share: overall market share, share of wallet, and share of voice. Learn why understanding these distinctions is crucial for effective marketing strategies.
Explore strategies for successfully targeting market niches. Learn how to specialize in specific end-users, production levels, customers, geographies, product features, quality-price points, and services.
Understand the different purposes of advertising and how to align them with your product’s lifecycle stage and market position.
Explore the key distinctions between market research and marketing research, with a deeper dive into the components of marketing research.
Learn the essential factors for building a winning social media strategy. Discover how to define goals, choose platforms, establish a brand voice, and leverage trends for maximum impact.
Customer Profiling
Understand the key ways to segment your market. Learn about demographics, geography, buying habits, and more for precise targeting.
Discover the M.A.S.A. rule for evaluating market segments. Learn how to identify segments that are measurable, accessible, substantial, and actionable to ensure profitability.
Advertising is one of the most visible forms of communication. Therefore, advertising budget decisions are critical. Choosing the promotional budget can be a tough process, so study the available methods carefully!
Many public relations tools exist. However, the most important PR tools fall into 7 categories. Public relations (PR) is the way a company communicates with the public and media. The aim is to create and maintain a positive image and a strong relationship with the target audience.
