Category: Market

A mound of assorted coins with drawn white arrows pointing upwards, representing the concept of budget allocation in advertising.
Advertising Budget, Affordable Method, Percentage-of-Sales Method, Competitive Parity Method, Objective-and-Task Method

Advertising Budget Decisions – Size of the promotional Budget

Advertising is one of the most visible forms of communication. Therefore, advertising budget decisions are critical. Choosing the promotional budget can be a tough process, so study the available methods carefully!

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Open wooden toolbox with various hand tools, representing the diverse instruments in a public relations toolkit.
Public Relations, News, Special Events, Corporate Identity

Major PR Tools – Public Relations Tools

Many public relations tools exist. However, the most important PR tools fall into 7 categories. Public relations (PR) is the way a company communicates with the public and media. The aim is to create and maintain a positive image and a strong relationship with the target audience.

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Positioning – Occupy the right Position in Consumers’ Minds

Stand Out in a Crowded Market: Master the Art of Positioning.
Ready to make your brand unforgettable? It’s time to understand positioning. Learn how to carve out a special place in your customers’ minds, set yourself apart from the competition, and create a winning value proposition!

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One orange game piece standing out among many grey pieces, symbolizing product differentiation.
Differentiation, Competitive Advantage, Customer Value

Differentiation – Set apart the Company, Brand and Product

In order to achieve a strong position in the segment the company has chosen, it has to find ways to set itself apart. A competitive advantage is a value difference between the offers of one company as opposed to competing offers on the market.

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