Category: Market

Lightbulb with green leaves inside, representing the concept of green marketing.
Green Marketing, Sustainability, Greenwashing

What is Green Marketing? Definition and Examples of Green Marketing

Companies use green marketing to transform the world positively. So the obvious answer to why green marketing is important is the protection of planet Earth. However, going green also allows you to gain consumer confidence and loyalty, which will likely be a major selling point and set you apart from the competition.

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Illuminated light bulb with a candle flame on a winding river through fields, symbolizing the marketing research process.
Marketing Research Process, Market Research

Marketing Research Process – How to Do It Properly?

Feeling unsure about making the right marketing decisions? Learn about the marketing research process and how it can help you understand your customers, identify trends, and outperform competitors. This article will walk you through the five key steps involved in conducting effective market research, giving you the tools you need to develop targeted marketing strategies and boost your business.

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