A customer is interested in your product. Great!
You stood out in the market, focusing on a specific niche. Now, you have the customer’s attention. Rest assured, the next place they’re looking is the business page on your socials.
Customers at this stage are trying not to get scammed. They are looking for honesty, reliability, and transparency. They want their problems solved (that’s your job, remember?). This is where a professional, well-designed, and engaging business page comes in.
If only you had an elaborate guide on how to make one…
The logo is the heart and soul of a business. It will appear everywhere and your customers will associate you with it.
We’re not going to give you a design course in this short article (experts take years to master this), but here is what all good logos have in common.
Recognizable and simple: A logo must be centered around a single key element, with a few others centered around it. A tiny picture cluttered with lots of little elements is a chore to look at. A good logo looks clean, professional, slick, and organized.
Remember that because your logos will be shoved in lots of places. Your logo needs to be simple to make all the details visible on a small scale. A simple logo is a scalable logo!
Use empty space: Empty space is easy to overlook. However, it provides a balance and a sense of ease to the viewer.
Stand out from the crowd: Try to avoid cliches if you plan to stand out.
The communication industry already has enough globes, and way too many teeth in the dental world. We’re sure you’re already sick of the lightning bolts, gears, and swirls when it comes to tech.
Timeless: Run from trends. Avoid them like the plague! Since your logo is your face, you want to change it as little as possible. Don’t fall for what is cool now. Restrain yourself!
There is lots of other stuff that can help you enhance your logo. Try different element sizes and arrangements, or experiment with upper and lower case.
You also need to put some thought into your font and color scheme. More on that later.
Super simple. A cover image works with the logo to create a vibe.
Try to make it minimalistic to avoid overwhelming the customer.
A bio is like a business pitch, it’s very important! Your bio is a key tool for increasing engagement.
However, your resources are limited. It’s hard to deal with a length cap and keep the customer there.
There are lots of attributes that can make or break your bio. Try to make it:
Interesting: A bio needs to keep the customer curious. Demonstrate your unique niche and the value you provide to the customer.
Short: Don’t write too much! When was the last time you read a bio till the end, huh?
Quickly highlight your business’s specific niche, whether it’s a unique product or an exceptional service. You want to keep the reader’s attention.
Direct: When they first see you, they would ask: “Is this thing ever for me?”
Help them answer this question.
The game is tough; space is limited, and people have two seconds to catch the idea.
Use keywords that people are searching for, but don’t do too much or it will look spammy.
Simple: You want to get as much info across without confusing the reader. Otherwise, you risk losing a customer.
Make it easy to read and grasp. Don’t use fancy words that no one understands.
Tell people exactly what you want them to do. Use clear calls to action! Try and make it as easy as possible for the customer to get invested.
Present multiple options for what the customer must do next, like visiting your website or signing up for your updates.
Make these options as straightforward as possible. A frustrated customer is a lost customer.
Tiny Touches – Tremendous Impact
If you wish to increase engagement on your existing pages, we have you covered!
These are the aspects that are the simplest and quickest to enhance your business page.
If you don’t have an existing one, this is yet another way to present your brand voice.
Color can also help you get your message across as humans associate color with certain qualities.
When designing your business page, base it around a primary and a secondary color.
Here is a quick overview of what colors mean to people:
Purple: The color purple has been extremely hard to get throughout history. It made the color associated with royalty. This is why, to this day, brands use purple to appear luxurious, elegant, powerful, and wise.
Companies rarely use purple in their branding. Consider using purple to stand out.
Orange: Because orange is bright and rare in branding, people see it as enthusiastic and brave.
Blue: Blue is incredibly popular. Blue makes clients feel calm and cared for. It’s associated with stability, trust, and confidence.
Red: Red is also used a lot in branding and business pages. It is associated with passion, energy, and excitement.
Fast-food companies want to make you feel this way. McDonalds, KFC, Jollibee, and Domino’s use red in their color schemes.
Yellow: Another color that fast-food chains love to use is yellow. It creates a feeling of warmth and joy.
Green: Green has a connection to money, but it’s more useful for looking secure, natural, fresh, nourishing, or eco-friendly.
Black: This color communicates security and power, but also modernity, style, and sophistication.
Some examples of brands using the color are Nike, Puma, Apple, Chanel, and Gucci.
White: White rings the same bells as black. It’s clean, appealing, pure and simple.
Pink: Pink is also used to show sophistication, but it’s also sweet, caring, and creative. Barbie is the perfect example here.
Brand consistency is crucial for creating a recognizable and authentic brand. (Read more about Branding and Consistency)
After you get someone’s attention and they become interested, they already have a vague expectation of what you are. They want to feel the same vibe, quality, tone, and offerings, right?
The visuals of your business are like the first impression you make on your followers so they play a big role too.
If you don’t gain the customer’s trust, they’ll never decide to spend their money on you. There are so many options on the market, why would someone go for the shady one?
You need to seem consistent and reliable to get over this stage (even if your brand has a more relaxed tone). Here are quick tips to ensure consistency in your social media efforts:
Logo usage: Make it sized and centered properly.
Fonts and images: Pick a few fonts and images that align with your brand’s voice, whether it’s professional or playful. The visual elements should talk about you consistently.
Unified color scheme: Choose a color palette that embodies your brand’s personality. Use it consistently everywhere to create a unified look.
For these details, our recommendation is to get ‘em done and move on. If you’re just starting out, don’t spend too much time stressing over these small, ROI-less stuff.
Then, as you grow, feel free to invest, as these things will come in handy to elevate your brand image. Let me just give you a few pointers on how to start making them:
Obviously, don’t use all these colors on the same website (unless you’re in the inclusivity business.)
And once again, none of these details is a reason NOT to start. Just get them done and refine as you go.
Never Google This Stuff Again. You’re Welcome.
Use this section whenever you’re making content to make sure you’re using the best possible resolution. Admittedly, this is not the most entertaining thing we’ve ever written – but it’s going to be useful. Bookmark it and use it as needed:
People will look at your business page after you have their attention. They’re looking for an authentic and reliable business. They want their problems solved instead of their cash stolen.
A well-designed business page helps gain customer’s trust. It has a recognizable logo and an interesting, to-the-point bio. It also gives the customer a clear answer on what to do next.
Take your vibe to the next level by picking a font and a color scheme that aligns with your brand voice.
Be professional by keeping your tone, logo, and colors the same across your entire bio and your social media efforts.
Are you ready to learn from the best of the best of the best about social media? We’ve thoroughly analyzed the best-performing, world-record-setting social media account – and we’re here to expose their secrets…
Enter… egg:
“No way… They did NOT just make an egg case study.”
Indeed, we didn’t, but we will teach you how to stand out and create a unique business page on social media.
Without further to do, let me introduce you to…
Too many businesses only think about “building their brand” and printing $$$…
(and while that is what we all want…)
It’s not the right thing to prioritize. Instead, you should OBSESS over solving your users’ problems and understanding their needs. If you want to create infinite highly qualified leads for your business, you need to be THE guy they follow to solve their problems.
However, that doesn’t mean you should just make highly technical posts that logically solve people’s problems. You also want to focus on emotional aspects…
Let’s say you’re a fitness coach who’s starting a social media account. You don’t just want to post about different exercises and meals. If you want to stand out, you need to appeal to people’s emotions. Talk about what their life will look like after they get fit, how they will feel, how others will perceive them, yada, yada, yada…
Rule of thumb: Have logically amazing posts and supercharge them with emotion.
If you want to take this a step further, you need to use a Customer Journey Map (CJM) to get into people’s minds.
Muahahaha…
Seriously, it seems manipulative – but just think: “How easy could it be to sell my products on social media if I knew what goes through people’s minds at all times”?
A customer journey map helps you understand every step of the customer’s experience on social media, from discovering the brand to becoming a loyal customer.
Basically, it helps you understand what will grab people’s attention, what objections they have, and what they need to become loyal customers
So, get a pen and paper, read the CJM article, and map that bad boy out. Your audience will thank you for it.
Let me give you a very short and sweet explanation:
Obviously, how you run your social media is not going to be the same in B2B and B2C.
When you’re targeting businesses, it might be a good idea to establish a LinkedIn presence, since that’s where business people hang out.
Yes, create amazing content that’s helpful for business owners. But please, PLEASE, don’t be of these:
Taught you about WHAT?!? You at home, pls don’t do this.
If you’re targeting everyday people, we recommend using TikTok, Instagram, X, or Youtube. You can connect to people on a very deep emotional level using these platforms… and it’s also where your target audience probably hangs out.
All platforms are special and unique in their own ways, but we’ve found some general rules that apply to all of them:
When done right, social media is a very powerful way to get clients and customers. If you want it to work, you have to be unique. In a nutshell, here’s how to be way better than The Average Joe:
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