Category: Market

Colorful pyramid landscape with interwoven arrows, illustrating B2B market segmentation dynamics.

B2B

Segmentation of B2B Markets – How to segment Business Markets?

Marketing theory is much concerned with market segmentation. However, most theory introduces variables for the segmentation of consumer markets only. In this article, we will take a look at the segmentation of B2B markets. How should business markets be split up, what are the decisive segmentation variables, and how does B2B segmentation differ from consumer market segmentation?

6 December 2019 10 June 2024

Surreal artwork of a boat with an inverted hull pouring water into the sea, with a lighthouse on a lone rock in the background under a stormy sky.

Analysis

10 Deadly Sins of Marketing and how to Avoid them

Discover the top 10 marketing pitfalls that can sabotage your business. Learn how to recognize and correct them for greater success.

21 November 2019 10 June 2024

Close-up of interlocking gears with contrasting gold and teal hues, symbolizing precision engineering and industrial machinery.

Business

Seven Functions of Marketing: Beyond Ads

Marketing: It’s Not Just About Ads!

Think marketing is all about catchy slogans? Think again! Discover the seven core functions of marketing. Learn how they work together to research customer needs, design products, set prices, and ultimately deliver value.

15 August 2019 11 June 2024

Marketing

Sustainable Marketing Strategies – How to go about a Green Marketing Strategy?

Discover effective sustainable marketing strategies to promote your eco-friendly products and services. Learn to integrate sustainability, tell your brand story, and educate consumers.

21 June 2019 10 June 2024

Marketing

The STP-Model – Segmentation, Targeting, Positioning done right

Master Your Marketing with the STP Model.
Want your marketing efforts to hit the mark? The STP Model is your guide! Learn how to break down your market, laser-focus on the right customers, and create a brand image that stands out.

30 April 2019 11 August 2024

Culture

Cultural Differences in Marketing – What Businesses need to consider in international Markets

Crossing Borders: Navigate Cultural Differences for Global Success

Expanding your business internationally? Understanding cultural differences is key! Learn how language, religion, buying habits, and more can make or break your marketing strategy in foreign markets.

19 February 2019 11 August 2024

Marketing

How will Marketing change in the Future? – Major Changes ahead?

While marketing literature is largely concerned with optimal marketing techniques and strategies, little focus is on potential shifts in marketing ahead. How will marketing change in the future?

23 January 2019 10 June 2024

Stylized figure holding a shopping bag, symbolizing the consumer acquisition process.

Buyer Persona

The Consumer Acquisition Process – How do Consumers decide?

Learn how consumers decide what to buy. Discover the key phases of the acquisition process and apply this knowledge to craft more effective marketing strategies.

25 November 2018 10 June 2024

Marketing

Value-based Market Segmentation – Dividing the Market into Value Categories

Unlock Profit with Value-Based Segmentation

Tired of one-size-fits-all pricing? Learn how to segment your market based on what customers truly value. Discover how to identify high-value customers, tailor your offerings, and maximize profitability.

8 July 2018 11 August 2024

Evolution

Evolution of Marketing Theory – From Production to Marketing Orientation

Beyond Products

Explore marketing orientation as a holistic philosophy. Understand how it impacts all areas of a business, not just sales.

20 March 2018 10 June 2024

Category: Market

Segmentation of B2B Markets – How to segment Business Markets?

10 Deadly Sins of Marketing and how to Avoid them

Seven Functions of Marketing: Beyond Ads

Sustainable Marketing Strategies – How to go about a Green Marketing Strategy?

The STP-Model – Segmentation, Targeting, Positioning done right

Cultural Differences in Marketing – What Businesses need to consider in international Markets

How will Marketing change in the Future? – Major Changes ahead?

The Consumer Acquisition Process – How do Consumers decide?

Value-based Market Segmentation – Dividing the Market into Value Categories

Evolution of Marketing Theory – From Production to Marketing Orientation

Categories

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How to Build a Powerful USP

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Why You Should Start Taking Your Content Marketing Very Seriously

Cents and Sensibility: Budgeting for Small Business Marketing

What is a Unique Selling Proposition? Examples & Mistakes

Strategic Positioning: Price, Time, Quality, Variety

The New Product Development Process (NPD) – 8 Steps to Success

What is a Product and How To Build An Irresistible One

Seven Functions of Marketing: Beyond Ads

5 Price Adjustment Strategies – Be Confident Your Price is Perfect

Ultimate Guide to Email Marketing for Entrepreneurs

Importance of Chain of Command in Business

Scaling Up with Vertical Integration: When It Works and When It Doesn’t for Small Businesses

Understanding Your Customer’s Journey: A Roadmap to Success

Don’t Be a Supply Chain Dummy: Learn from Nestlé’s Mistakes and Wins

Will My Startup Succeed or Fail

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