The Product Journey
Understand the classic product life cycle stages from Introduction through Decline. Learn how sales and profits change over time.
The Service Challenge
Discover the unique characteristics of services, such as inseparability and variability. Learn how businesses overcome these challenges.
Strategic Expansion
Discover how product mix decisions can be used to grow a business. Explore strategies like adding new lines or deepening existing ones.
A product line is a group of products that are closely related… Each product line requires separate product line decisions… The primary one of the product line decisions is the product line length. This means nothing else than the number of items in a product line.
Perfecting Your Product: Key Decisions for Success
You have an idea, now how do you turn it into a market hit? Explore the critical choices you’ll make about branding, features, packaging, and more. Discover how these decisions shape the customer experience.
Beyond the Number of Customers
Focus on the insight that not all customers are equal. Highlight that some types of loyal customers can actually be bad for business, leading to targeted marketing.
