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Moves Financial: Startup Case Study – Empowering Gig Workers
Moves Financial was a promising fintech startup targeting gig economy growth with unique financial services. This fintech case study explores…
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Understand the different types of consumer products: convenience, shopping, and specialty. This knowledge is essential for developing effective marketing strategies tailored to each type.
16 min read
Shopping for Value Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.
6 min read
The new products process is the path that a new product takes from idea to the time of launch and beyond... The 5 phases of the new products process ensure that companies reach maximum efficiency in developing new, successful products.
5 min read
What is "New"? Explore the wide spectrum of what constitutes a "new product." Understand the range from revolutionary inventions to subtle repositioning.
4 min read
The Product Itself Matters Focus on the five key product characteristics and how they influence consumer decisions.
5 min read
Explore when and how to implement price increases or decreases, including the importance of maintaining customer trust and brand image.
12 min read
Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
6 min read
Cost-based pricing involves setting prices based on the costs for producing, distributing and selling the product. But costs represent the other extreme: costs set the floor for the price that the company can charge.
20 min read
Moves Financial was a promising fintech startup targeting gig economy growth with unique financial services. This fintech case study explores…
21 min read
Discover Pencil, the Indian startup revolutionizing the publishing industry. This case study explores its free self-publishing platform, AI-powered screen adaptation…
20 min read
Discover the story of Grover, the tech rental startup that achieved a $1 billion valuation. This case study explores their…
19 min read
This case study explores Torch Leadership Labs, a startup redefining corporate leadership coaching. We analyze their business model, coaching innovation,…
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