6 min read
The new products process is the path that a new product takes from idea to the time of launch and beyond... The 5 phases of the new products process ensure that companies reach maximum efficiency in developing new, successful products.
5 min read
What is "New"? Explore the wide spectrum of what constitutes a "new product." Understand the range from revolutionary inventions to subtle repositioning.
4 min read
The Product Itself Matters Focus on the five key product characteristics and how they influence consumer decisions.
5 min read
Explore when and how to implement price increases or decreases, including the importance of maintaining customer trust and brand image.
12 min read
Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
6 min read
Cost-based pricing involves setting prices based on the costs for producing, distributing and selling the product. But costs represent the other extreme: costs set the floor for the price that the company can charge.
5 min read
Customer value-based pricing is considered to be the best pricing strategy... When a customer buys a product, he exchanges something of value (the price) to get something of value in return (the benefits of having or using the product or service).
11 min read
The Product Lifecycle Roadmap Understand the distinct stages of a product's lifecycle and learn how to optimize your marketing strategy throughout each phase.
17 min read
Explore Trust Performance's innovative cycling tech and multi-link suspension. This startup case study reveals entrepreneurial lessons, startup challenges, and the…
14 min read
Discover how Rhythms, an AI-driven startup, is revolutionizing team productivity. This case study explores their market positioning, operational excellence, and…
18 min read
Discover how Remento uses AI to preserve family stories. This startup case study explores their innovative approach to digital storytelling…
12 min read
Feeling unfulfilled? Discover how to build the perfect business for YOU. Learn from Sergej's journey and 5 key questions to…
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