Convenience products are characterized by a number of criteria… Examples include bottled water, laundry detergents, fast food, sugar, and magazines. These products are usually low-priced and placed in many locations to make them readily available when consumers need them.
Cultural blunders can derail even the best marketing plans. Learn from famous examples to avoid making these mistakes in your own international marketing campaigns.
Integration is Key
Focus on how the 7Ps work in tandem. Underscore that no single element works in isolation, a coordinated approach is necessary for success.
Marketing theory is much concerned with market segmentation. However, most theory introduces variables for the segmentation of consumer markets only. In this article, we will take a look at the segmentation of B2B markets. How should business markets be split up, what are the decisive segmentation variables, and how does B2B segmentation differ from consumer market segmentation?
Discover the top 10 marketing pitfalls that can sabotage your business. Learn how to recognize and correct them for greater success.
Marketing: It’s Not Just About Ads!
Think marketing is all about catchy slogans? Think again! Discover the seven core functions of marketing. Learn how they work together to research customer needs, design products, set prices, and ultimately deliver value.
Discover effective sustainable marketing strategies to promote your eco-friendly products and services. Learn to integrate sustainability, tell your brand story, and educate consumers.
Master Your Marketing with the STP Model.
Want your marketing efforts to hit the mark? The STP Model is your guide! Learn how to break down your market, laser-focus on the right customers, and create a brand image that stands out.
Crossing Borders: Navigate Cultural Differences for Global Success
Expanding your business internationally? Understanding cultural differences is key! Learn how language, religion, buying habits, and more can make or break your marketing strategy in foreign markets.
While marketing literature is largely concerned with optimal marketing techniques and strategies, little focus is on potential shifts in marketing ahead. How will marketing change in the future?
