Market

7 min read
13 May 2024

What is a Unique Selling Proposition? Examples & Mistakes

What's your Unique Selling Proposition (USP)? It's the magic that makes customers choose you over your competitors. Learn how to create a powerful USP and avoid common mistakes with real-world examples!

11 min read
30 April 2024

How the Heck Can Social Media Marketing Benefit My Business?

Social media offers businesses the chance to reach massive audiences. But do you need it? Learn how to assess if social media is right for your business and tips to start strong!

11 min read
26 September 2022

Targeting Strategies for Startups: What Works and What to Avoid

The Smart Way to Target Your Customers: Master Marketing Strategies. Ready to make your marketing dollars count? Discover the best targeting strategies to reach the right people with the right message. Learn about mass marketing, niche approaches, and the power of personalization. Find the perfect fit for your business goals!

8 min read
22 August 2022

Marketing vs PR: Which One Do You Need?

Discover the distinctions between marketing and public relations (PR). Learn how they shape brand image, customer outreach, and crisis response for successful business strategies.

9 min read
8 January 2022

What is a Marketing Funnel? Stages, Goals, and How it Works

The marketing funnel is a visual representation of the steps a customer takes from first finding out about a brand to conversion.

11 min read
15 October 2021

Different Types of Shoppers – How to convince them to buy from you?

One of the key steps to grow your sales is to understand the different types of shoppers there are. With this knowledge as a base, you should then start to target them with dedicated strategies. They have differing needs and wants, and most importantly, they are coming to you with differing intents and differing behavior.

11 min read
22 August 2021

8 Branding Principles That Every Business Should Adhere To

Uncover Your Brand's Potential: Master the Fundamentals of Branding Define your brand's true identity and resonate with the right people. This guide explores the core principles that bring clarity to your brand and create a strong foundation for success.

8 min read
6 January 2021

Marketing Strategies For Unsought Products – Sell when People Don’t Know They Need It

Many products aren't on consumers' radar initially – these are called unsought products. Learn effective marketing strategies specifically designed to create demand for products that people don't realize they need.

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