Case Studies

Startup Case Studies: Lessons from Real Companies – Discover in-depth case studies on successful startups, exploring their business models, market strategies, funding, and growth tactics. Learn how innovative entrepreneurs build and scale their businesses.

11 min read
8 July 2024

Nike’s Competitive Advantage and Strategy

You know your brand should send a message. You know your brand should communicate a vision and a philosophy. But let’s face it – “brand voice” just sounds like an influencer buzzword now. How do you actually create a brand voice that will help you sell your products? Enter Nike, a brand that chose one […]

13 min read
8 July 2024

Subway Positioning and Marketing Strategies

Did you know Subway was started by a 17-year-old? Fred DeLuca borrowed just $1,000 to open his first shop in Bridgeport, Connecticut. Fast forward to today and there are 44,000 Subway stores in 110 countries. It’s even listed as the 87th most valuable brand in the world by Forbes.  The man just wanted to pay […]

10 min read
8 July 2024

The Starbucks Revolution: Transforming Coffee Culture Worldwide

Do you feel like you offer the same products as everyone else in your industry? While what you offer might be similar, HOW you offer it is much more important if you want to stand out from your competition. Successful companies today don’t just talk to their customers about money. They give them experiences. Enter […]

16 min read
7 July 2024

Lululemon Marketing Strategies and Marketing Mix

Picture this: you are a business owner, lying awake at night, racking your brain for the best ways to get people talking about your brand. You want them to choose you over the competition, but how do you make that happen? Remember when yoga pants were just…yoga pants? Then lululemon strutted in, slapped on a […]

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