15 min read
Dopt Startup Case Study: A Deep Dive into Onboarding Innovation
Explore Dopt's innovative approach to user onboarding in B2B SaaS. This case study dives into their AI-powered solutions, content marketing…
6 min read
What is Product Quality? It Depends on Your Perspective Quality isn't just one thing! Discover different approaches to defining product quality. Explore how manufacturing standards, consumer opinions, and value for money all play a role.
5 min read
Due to the many special considerations surrounding the pricing of services, traditional pricing strategies such as penetration pricing, competitive pricing, and premium pricing may not be suitable... we will take a look at emerging alternative service pricing strategies.
4 min read
Sometimes companies decide that they will no longer produce or sell a particular product. What are the factors by which companies can recognize that the “time to say goodbye” has arrived?
6 min read
Explore how individual differences, personal influence, and product characteristics shape the pace at which consumers accept new products.
6 min read
The market diffusion process describes how an innovation progresses through a market. For these reasons, it is crucial to understand the facets of the market diffusion process and its importance for new product development (NPD).
12 min read
The Strategic Roadmap Focus on the big picture of how marketing changes over a product's life. Emphasize the proactive approach needed to keep a product successful.
5 min read
Understand the different types of consumer products: convenience, shopping, and specialty. This knowledge is essential for developing effective marketing strategies tailored to each type.
16 min read
Shopping for Value Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.
15 min read
Explore Dopt's innovative approach to user onboarding in B2B SaaS. This case study dives into their AI-powered solutions, content marketing…
12 min read
Is your entrepreneurial journey truly yours? Discover the power of self-discovery and clarity in business. Learn how to align your…
12 min read
Building a startup? Avoid team catastrophes with the CLEAR framework! Assess capabilities, limitations, expectations, and risks. Master startup team building…
17 min read
Explore Trust Performance's innovative cycling tech and multi-link suspension. This startup case study reveals entrepreneurial lessons, startup challenges, and the…
Email subscription is available ONLY TODAY (oh, okay, and tomorrow).
Surely, we respect your inbox! Unsubscription works every day.
We’d love to tailor your experience — which of these best describes you?
