16 min read
Reforge: A Startup Case Study – Fueling Tech Career Growth
Discover how Reforge fuels tech career growth through its innovative cohort-based courses. Learn about their unique business model and product…
6 min read
Understand the crucial role of economic value in setting prices. Learn the difference between use value, economic value, and how differentiation impacts pricing strategies.
5 min read
Due to the many special considerations surrounding the pricing of services, traditional pricing strategies such as penetration pricing, competitive pricing, and premium pricing may not be suitable... we will take a look at emerging alternative service pricing strategies.
4 min read
Sometimes companies decide that they will no longer produce or sell a particular product. What are the factors by which companies can recognize that the “time to say goodbye” has arrived?
6 min read
Explore how individual differences, personal influence, and product characteristics shape the pace at which consumers accept new products.
6 min read
The market diffusion process describes how an innovation progresses through a market. For these reasons, it is crucial to understand the facets of the market diffusion process and its importance for new product development (NPD).
12 min read
The Strategic Roadmap Focus on the big picture of how marketing changes over a product's life. Emphasize the proactive approach needed to keep a product successful.
5 min read
Understand the different types of consumer products: convenience, shopping, and specialty. This knowledge is essential for developing effective marketing strategies tailored to each type.
16 min read
Shopping for Value Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.
16 min read
Discover how Reforge fuels tech career growth through its innovative cohort-based courses. Learn about their unique business model and product…
25 min read
Discover how Circle, a modern platform for paid communities, disrupted the online community space. This startup case study explores their…
11 min read
A strong competitive analysis is key to success. Learn about the four types of competitors – market leaders, challengers, followers,…
10 min read
What is Product Quality? It Depends on Your Perspective Quality isn't just one thing! Discover different approaches to defining product…
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