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Learn the secret pricing strategies that can take your business to the next level through our actionable guide on setting prices and boosting profits.
20 min read
Your Idea to Market Success: The Roadmap to New Product Development Got a brilliant product idea? Understand the steps to turning it into a profitable reality. Learn about idea generation, market research, concept testing, and the critical launch phase.
11 min read
Tangible or intangible? Consumer or industrial? Core or augmented? Your product is much more than “something to sell”…
5 min read
The product life cycle describes the steps a product goes through from beginning to end until it eventually disappears from the shelves. Each phase has its own characteristics and requires unique strategies to ensure success.
10 min read
The Profit Maximizer Discover how to optimize pricing for your entire product mix. Learn strategies for product lines, bundles, and essential add-ons.
6 min read
New product development (NPD) isn't without hurdles. Learn about common challenges during NPD, including legal barriers, distribution issues, and the importance of thorough planning to overcome them.
4 min read
In order to develop products that provide value to consumers, it is important to understand the key consumer product characteristics. What are the criteria to think of when designing a new product?
11 min read
The Profitability Perspective Discover pricing strategies focused on costs, target returns, and the experience curve. Learn how to ensure your pricing covers expenses and generates the desired profit.
19 min read
This case study explores Torch Leadership Labs, a startup redefining corporate leadership coaching. We analyze their business model, coaching innovation,…
20 min read
This in-depth startup case study analyzes Locals.com, a platform offering a new content creator business model focused on free speech…
18 min read
Reflaunt is a fashion tech innovation leader providing resale-as-a-service (RaaS) to luxury brands. By enabling circular economy fashion, Reflaunt helps…
19 min read
This startup case study explores the rise and fall of the Nearby app, a tech startup focused on location-based services…
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