20 min read
Your Idea to Market Success: The Roadmap to New Product Development Got a brilliant product idea? Understand the steps to turning it into a profitable reality. Learn about idea generation, market research, concept testing, and the critical launch phase.
11 min read
Tangible or intangible? Consumer or industrial? Core or augmented? Your product is much more than “something to sell”…
5 min read
The product life cycle describes the steps a product goes through from beginning to end until it eventually disappears from the shelves. Each phase has its own characteristics and requires unique strategies to ensure success.
10 min read
The Profit Maximizer Discover how to optimize pricing for your entire product mix. Learn strategies for product lines, bundles, and essential add-ons.
6 min read
New product development (NPD) isn't without hurdles. Learn about common challenges during NPD, including legal barriers, distribution issues, and the importance of thorough planning to overcome them.
4 min read
In order to develop products that provide value to consumers, it is important to understand the key consumer product characteristics. What are the criteria to think of when designing a new product?
11 min read
The Profitability Perspective Discover pricing strategies focused on costs, target returns, and the experience curve. Learn how to ensure your pricing covers expenses and generates the desired profit.
6 min read
The concept of product as a bundle of benefits is a theory which seeks to explain a product from the viewpoint of a consumer... Since marketing involves seeing everything the firm does from the viewpoint of the customer, marketers define products as a bundle of benefits.
19 min read
Discover how ZineOne (now Session AI) revolutionizes real-time personalization. Learn how their AI-driven in-session marketing boosts conversions for e-commerce brands…
9 min read
Traditional SEO tools are expensive and time-consuming. Kex is a simple SEO tool built for founders who need fast SEO.…
19 min read
Diem cryptocurrency, backed by Facebook, aimed to revolutionize global payments and boost financial inclusion with a permissioned blockchain. This case…
18 min read
Explore how Mantra Health is transforming higher education mental health with its innovative telehealth platform. This case study details their…
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