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Reforge: A Startup Case Study – Fueling Tech Career Growth
Discover how Reforge fuels tech career growth through its innovative cohort-based courses. Learn about their unique business model and product…
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The Profit Maximizer Discover how to optimize pricing for your entire product mix. Learn strategies for product lines, bundles, and essential add-ons.
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New product development (NPD) isn't without hurdles. Learn about common challenges during NPD, including legal barriers, distribution issues, and the importance of thorough planning to overcome them.
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In order to develop products that provide value to consumers, it is important to understand the key consumer product characteristics. What are the criteria to think of when designing a new product?
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The Profitability Perspective Discover pricing strategies focused on costs, target returns, and the experience curve. Learn how to ensure your pricing covers expenses and generates the desired profit.
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The concept of product as a bundle of benefits is a theory which seeks to explain a product from the viewpoint of a consumer... Since marketing involves seeing everything the firm does from the viewpoint of the customer, marketers define products as a bundle of benefits.
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Reference pricing means setting your prices based on how they compare to similar products in the market. Understand how customers use reference prices and how to influence their perceptions for smarter pricing decisions.
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Value-based pricing requires the estimation of the economic value of a product: to what extent does a good or service provide additional value to a consumer? Estimating differentiation value requires strategic approaches towards measuring monetary and psychological value.
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Discover how to calculate economic value, a core concept in value-based pricing. Learn to determine reference value, differentiation value, and their impact on optimal pricing
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Discover how Reforge fuels tech career growth through its innovative cohort-based courses. Learn about their unique business model and product…
25 min read
Discover how Circle, a modern platform for paid communities, disrupted the online community space. This startup case study explores their…
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A strong competitive analysis is key to success. Learn about the four types of competitors – market leaders, challengers, followers,…
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What is Product Quality? It Depends on Your Perspective Quality isn't just one thing! Discover different approaches to defining product…
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