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How to Sell to Businesses Using Social Media: B2B Marketing
Tired of stiff, corporate B2B marketing? This guide flips the script. Discover how to use business humor and personalized outreach…
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Learn the secret pricing strategies that can take your business to the next level through our actionable guide on setting prices and boosting profits.
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Your Idea to Market Success: The Roadmap to New Product Development Got a brilliant product idea? Understand the steps to turning it into a profitable reality. Learn about idea generation, market research, concept testing, and the critical launch phase.
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Tangible or intangible? Consumer or industrial? Core or augmented? Your product is much more than “something to sell”…
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The product life cycle describes the steps a product goes through from beginning to end until it eventually disappears from the shelves. Each phase has its own characteristics and requires unique strategies to ensure success.
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The Profit Maximizer Discover how to optimize pricing for your entire product mix. Learn strategies for product lines, bundles, and essential add-ons.
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New product development (NPD) isn't without hurdles. Learn about common challenges during NPD, including legal barriers, distribution issues, and the importance of thorough planning to overcome them.
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In order to develop products that provide value to consumers, it is important to understand the key consumer product characteristics. What are the criteria to think of when designing a new product?
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The Profitability Perspective Discover pricing strategies focused on costs, target returns, and the experience curve. Learn how to ensure your pricing covers expenses and generates the desired profit.
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Tired of stiff, corporate B2B marketing? This guide flips the script. Discover how to use business humor and personalized outreach…
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Paid ads feel like gambling, but they don't have to be. Learn to build a self-liquidating offer funnel that pays…
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Explore the Ugami case study, a pioneering gaming fintech startup. Learn about its innovative gamification strategies, use of gaming rewards,…
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This in-depth startup case study on Chronicle explores its innovative growth strategies and AI-powered presentation software. Discover how this storytelling…
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