Learn how to create a product that customers love! This guide covers key steps from idea generation to launch, emphasizing customer-centric design and emotional connection. Discover the 5 generic customer needs and how to build a product that makes users feel awesome.
Launching a new product successfully requires careful planning. This complete checklist and step-by-step guide will ensure you understand your customers, develop a strong brand message, and tailor an effective launch strategy to maximize product success.
A core product is a company’s nucleus, the main product or service a company creates to meet a specific demand. These levels are well intertwined through the new product development process and marketing strategies, where they share a symbiotic relationship.
If you’re someone that’s offering some type of service as part of your business…it’s important to understand what services are, what service features define them and the implications of selling a service rather than a product.
Some companies will swoop into a market with radically low prices as a strategy for attracting new clients. This is called a penetration pricing strategy. We’ll explore what penetration pricing is, how it works, how it compares to other pricing strategies, when it should be used and also look at some penetration pricing examples.
Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.
Product augmentation can be accomplished by adding a variety of different add-ons to the original product… The augmented product then contributes to a better customer experience. This also makes major contribution to brand loyalty and creates a favorable purchase experience for the customer.
Learn the secret pricing strategies that can take your business to the next level through our actionable guide on setting prices and boosting profits.
Your Idea to Market Success: The Roadmap to New Product Development
Got a brilliant product idea? Understand the steps to turning it into a profitable reality. Learn about idea generation, market research, concept testing, and the critical launch phase.
Tangible or intangible? Consumer or industrial? Core or augmented? Your product is much more than “something to sell”…
