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10 min read
26 September 2022

Targeting Strategies for Startups: What Works and What to Avoid

The Smart Way to Target Your Customers: Master Marketing Strategies. Ready to make your marketing dollars count? Discover the best targeting strategies to reach the right people with the right message. Learn about mass marketing, niche approaches, and the power of personalization. Find the perfect fit for your business goals!
14 min read
12 September 2022

Family Branding – How to Design Multi-Product Branding Strategies

Explore the power of family branding: a powerful strategy for launching new products under an established brand. Learn its benefits, risks, and how to develop a winning approach.
8 min read
22 August 2022

Marketing vs PR: Which One Do You Need?

Discover the distinctions between marketing and public relations (PR). Learn how they shape brand image, customer outreach, and crisis response for successful business strategies.
13 min read
26 June 2022

Experiential Marketing – Definition, Examples and Guide to Experiential Marketing

Experiential marketing, or engagement marketing, is a marketing strategy that becomes increasingly popular. By directly engaging consumers and having them participate in the brand experience.
12 min read
16 June 2022

What is Sustainable Marketing? – Definition and Implementation of Sustainable Marketing

Discover sustainable marketing, the strategy of promoting socially and environmentally responsible practices. Learn why it matters and how to implement it effectively.
12 min read
8 May 2022

Branding Strategies – What are the Best Branding Strategies in Marketing?

Branding is one of the key concepts in marketing. A crucial one: Without branding, your company and your products will lack meaning in consumers’ minds. However, with so many different branding strategies to choose from, it can be tough to figure out which ones are right for your company.
9 min read
8 January 2022

What is a Marketing Funnel? Stages, Goals, and How it Works

The marketing funnel is a visual representation of the steps a customer takes from first finding out about a brand to conversion.
11 min read
15 October 2021

Different Types of Shoppers – How to convince them to buy from you?

One of the key steps to grow your sales is to understand the different types of shoppers there are. With this knowledge as a base, you should then start to target them with dedicated strategies. They have differing needs and wants, and most importantly, they are coming to you with differing intents and differing behavior.

Recent articles

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