Learn how consumers decide what to buy. Discover the key phases of the acquisition process and apply this knowledge to craft more effective marketing strategies.
Unlock Profit with Value-Based Segmentation
Tired of one-size-fits-all pricing? Learn how to segment your market based on what customers truly value. Discover how to identify high-value customers, tailor your offerings, and maximize profitability.
Beyond Products
Explore marketing orientation as a holistic philosophy. Understand how it impacts all areas of a business, not just sales.
Discover alternative ways to analyze market share: overall market share, share of wallet, and share of voice. Learn why understanding these distinctions is crucial for effective marketing strategies.
Explore strategies for successfully targeting market niches. Learn how to specialize in specific end-users, production levels, customers, geographies, product features, quality-price points, and services.
Understand the different purposes of advertising and how to align them with your product’s lifecycle stage and market position.
Explore the key distinctions between market research and marketing research, with a deeper dive into the components of marketing research.
Learn the essential factors for building a winning social media strategy. Discover how to define goals, choose platforms, establish a brand voice, and leverage trends for maximum impact.
Customer Profiling
Understand the key ways to segment your market. Learn about demographics, geography, buying habits, and more for precise targeting.
Discover the M.A.S.A. rule for evaluating market segments. Learn how to identify segments that are measurable, accessible, substantial, and actionable to ensure profitability.
