Market

17 min read
15 May 2025

Marketing Magic: How To Make Your Small Business The Only One That Matters

Discover 20 clever marketing strategies to help your small business grow like wildfire. Learn how to understand your audience, build a strong brand identity, leverage social media, and master SEO for lasting success. This comprehensive guide covers everything from crafting a killer USP to creating engaging content and maximizing your marketing budget.

8 min read
25 April 2025

Personalization Tactics for Outreach That Don’t Sound Like AI Spam

Stop sending robotic emails! Learn how to personalize your outreach for better engagement and conversions. This guide provides simple tactics to create authentic, human-sounding emails that build trust and boost your reply rates.

13 min read
26 March 2025

The Best of Both Worlds: Digital And Physical Marketing Done Right

Discover how to blend digital and physical marketing for explosive business growth. Learn the 9 steps to avoid marketing overwhelm, create a seamless customer journey, and leverage UX, content, and social media for maximum impact.

8 min read
17 March 2025

Video Advertising: How to Maximize ROI on Campaigns

Boost your video advertising ROI with proven strategies. Learn how to create engaging video ads that capture attention, drive conversions, and maximize your return on investment. Discover best practices, video formats, and optimization tips to elevate your video marketing game.

14 min read
5 March 2025

The Case for Marketing Research

Don't let your business become a cautionary tale! Learn the difference between market research and marketing research, and how both are crucial for success. Discover how to use research to understand your customers, build a strong brand, and create products that people actually want.

15 min read
28 February 2025

Clicks Ain’t Cash: Meet the Marketing Efficiency Ratio

Stop chasing vanity metrics like likes and shares! Learn how to calculate your Marketing Efficiency Ratio (MER) and measure the true financial impact of your marketing efforts. Discover how MER helps you optimize your budget, identify profitable channels, and drive real business growth.

11 min read
13 February 2025

How To Actually Use The Marketing Mix 7Ps (Not a Uni Paper)

What good is the best product in the world if no one knows about it? Focus on how the 7Ps of marketing mix work in tandem.

15 min read
10 February 2025

The One-Person Startup Marketing Plan: How to Market Your Product (Even if You Hate Marketing)

Struggling to market your startup with limited resources? This article outlines a simple yet effective marketing plan for solo entrepreneurs, focusing on emotional connection, market research, and key channels like content marketing, SEO, and email marketing. Learn how to create a winning strategy even if you hate marketing.

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