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Marketing Basics

Master the fundamentals of marketing! Explore core concepts like the marketing mix, segmentation, targeting, and positioning to lay the groundwork for successful campaigns.

4 min read
18 October 2020

Cultural Blunders in Marketing – Learn from previous Mistakes

Cultural blunders can derail even the best marketing plans. Learn from famous examples to avoid making these mistakes in your own international marketing campaigns.
5 min read
6 December 2019

Segmentation of B2B Markets – How to segment Business Markets?

Marketing theory is much concerned with market segmentation. However, most theory introduces variables for the segmentation of consumer markets only. In this article, we will take a look at the segmentation of B2B markets. How should business markets be split up, what are the decisive segmentation variables, and how does B2B segmentation differ from consumer market segmentation?
6 min read
21 November 2019

10 Deadly Sins of Marketing and how to Avoid them

Discover the top 10 marketing pitfalls that can sabotage your business. Learn how to recognize and correct them for greater success.
10 min read
15 August 2019

Seven Functions of Marketing: Beyond Ads

Marketing: It's Not Just About Ads! Think marketing is all about catchy slogans? Think again! Discover the seven core functions of marketing. Learn how they work together to research customer needs, design products, set prices, and ultimately deliver value.
5 min read
21 June 2019

Sustainable Marketing Strategies – How to go about a Green Marketing Strategy?

Discover effective sustainable marketing strategies to promote your eco-friendly products and services. Learn to integrate sustainability, tell your brand story, and educate consumers.
4 min read
30 April 2019

The STP-Model – Segmentation, Targeting, Positioning done right

Master Your Marketing with the STP Model. Want your marketing efforts to hit the mark? The STP Model is your guide! Learn how to break down your market, laser-focus on the right customers, and create a brand image that stands out.
6 min read
19 February 2019

Cultural Differences in Marketing – What Businesses need to consider in international Markets

Crossing Borders: Navigate Cultural Differences for Global Success Expanding your business internationally? Understanding cultural differences is key! Learn how language, religion, buying habits, and more can make or break your marketing strategy in foreign markets.
4 min read
23 January 2019

How will Marketing change in the Future? – Major Changes ahead?

While marketing literature is largely concerned with optimal marketing techniques and strategies, little focus is on potential shifts in marketing ahead. How will marketing change in the future?

Recent articles

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Jobber: A Startup Case Study – Empowering Home Service Businesses

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Motion: A 2019 Startup Case Study – “Automate Your Day, Elevate Your Play!”

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Learn how Springboard, an online learning platform, tackles the tech skills gap with a unique business model that combines personalized…

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