Category: Marketing Basics

Master the fundamentals of marketing! Explore core concepts like the marketing mix, segmentation, targeting, and positioning to lay the groundwork for successful campaigns.

A mound of assorted coins with drawn white arrows pointing upwards, representing the concept of budget allocation in advertising.
Advertising Budget, Affordable Method, Percentage-of-Sales Method, Competitive Parity Method, Objective-and-Task Method

Advertising Budget Decisions – Size of the promotional Budget

Advertising is one of the most visible forms of communication. Therefore, advertising budget decisions are critical. Choosing the promotional budget can be a tough process, so study the available methods carefully!

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Open wooden toolbox with various hand tools, representing the diverse instruments in a public relations toolkit.
Public Relations, News, Special Events, Corporate Identity

Major PR Tools – Public Relations Tools

Many public relations tools exist. However, the most important PR tools fall into 7 categories. Public relations (PR) is the way a company communicates with the public and media. The aim is to create and maintain a positive image and a strong relationship with the target audience.

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Colorful geometric shapes descending in perspective against a sky background, symbolizing market segmentation.
Market Targeting, Niche Marketing

Market Targeting – Target Segments Efficiently and Effectively

Learn how companies identify and select specific market segments to serve efficiently and effectively. It emphasizes evaluating segments based on size, growth, structural attractiveness, and alignment with company resources and objectives, followed by selecting target markets through strategies like undifferentiated, differentiated, concentrated, or micromarketing approaches.

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