Master the fundamentals of marketing! Explore core concepts like the marketing mix, segmentation, targeting, and positioning to lay the groundwork for successful campaigns.
Your target market consists of the people most likely to buy your products or services. Unfortunately, for many businesses, finding their target market can be difficult without the right research.
The marketing funnel is a visual representation of the steps a customer takes from first finding out about a brand to conversion.
One of the key steps to grow your sales is to understand the different types of shoppers there are. With this knowledge as a base, you should then start to target them with dedicated strategies. They have differing needs and wants, and most importantly, they are coming to you with differing intents and differing behavior.
Many products aren’t on consumers’ radar initially – these are called unsought products. Learn effective marketing strategies specifically designed to create demand for products that people don’t realize they need.
Convenience products are characterized by a number of criteria… Examples include bottled water, laundry detergents, fast food, sugar, and magazines. These products are usually low-priced and placed in many locations to make them readily available when consumers need them.
Cultural blunders can derail even the best marketing plans. Learn from famous examples to avoid making these mistakes in your own international marketing campaigns.
Integration is Key
Focus on how the 7Ps work in tandem. Underscore that no single element works in isolation, a coordinated approach is necessary for success.
Marketing theory is much concerned with market segmentation. However, most theory introduces variables for the segmentation of consumer markets only. In this article, we will take a look at the segmentation of B2B markets. How should business markets be split up, what are the decisive segmentation variables, and how does B2B segmentation differ from consumer market segmentation?
Discover the top 10 marketing pitfalls that can sabotage your business. Learn how to recognize and correct them for greater success.
Marketing: It’s Not Just About Ads!
Think marketing is all about catchy slogans? Think again! Discover the seven core functions of marketing. Learn how they work together to research customer needs, design products, set prices, and ultimately deliver value.
