13 min read
Some companies will swoop into a market with radically low prices as a strategy for attracting new clients. This is called a penetration pricing strategy. We’ll explore what penetration pricing is, how it works, how it compares to other pricing strategies, when it should be used and also look at some penetration pricing examples.
8 min read
Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.
13 min read
Product augmentation can be accomplished by adding a variety of different add-ons to the original product... The augmented product then contributes to a better customer experience. This also makes major contribution to brand loyalty and creates a favorable purchase experience for the customer.
17 min read
Learn the secret pricing strategies that can take your business to the next level through our actionable guide on setting prices and boosting profits.
20 min read
Your Idea to Market Success: The Roadmap to New Product Development Got a brilliant product idea? Understand the steps to turning it into a profitable reality. Learn about idea generation, market research, concept testing, and the critical launch phase.
11 min read
Tangible or intangible? Consumer or industrial? Core or augmented? Your product is much more than “something to sell”…
5 min read
The product life cycle describes the steps a product goes through from beginning to end until it eventually disappears from the shelves. Each phase has its own characteristics and requires unique strategies to ensure success.
10 min read
The Profit Maximizer Discover how to optimize pricing for your entire product mix. Learn strategies for product lines, bundles, and essential add-ons.
17 min read
Discover how 6AM City energizes local communities with positive, hyperlocal news. This media startup uses innovative digital content marketing strategies…
19 min read
Discover Purple Dot's innovative 'sell earlier' strategy. This e-commerce case study reveals how they optimize inventory, reduce waste, and boost…
11 min read
Stop creating content from scratch! Learn how to repurpose your existing content for social media success. Save time, reach more…
13 min read
Struggling with delegation in business? It's tough, but crucial for growth. Learn how to overcome psychological barriers, delegate effectively, and…
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