Learn the secret pricing strategies that can take your business to the next level through our actionable guide on setting prices and boosting profits.
Your Idea to Market Success: The Roadmap to New Product Development
Got a brilliant product idea? Understand the steps to turning it into a profitable reality. Learn about idea generation, market research, concept testing, and the critical launch phase.
Tangible or intangible? Consumer or industrial? Core or augmented? Your product is much more than “something to sell”…
The product life cycle describes the steps a product goes through from beginning to end until it eventually disappears from the shelves. Each phase has its own characteristics and requires unique strategies to ensure success.
The Profit Maximizer
Discover how to optimize pricing for your entire product mix. Learn strategies for product lines, bundles, and essential add-ons.
New product development (NPD) isn’t without hurdles. Learn about common challenges during NPD, including legal barriers, distribution issues, and the importance of thorough planning to overcome them.
In order to develop products that provide value to consumers, it is important to understand the key consumer product characteristics. What are the criteria to think of when designing a new product?
The Profitability Perspective
Discover pricing strategies focused on costs, target returns, and the experience curve. Learn how to ensure your pricing covers expenses and generates the desired profit.
The concept of product as a bundle of benefits is a theory which seeks to explain a product from the viewpoint of a consumer… Since marketing involves seeing everything the firm does from the viewpoint of the customer, marketers define products as a bundle of benefits.
Reference pricing means setting your prices based on how they compare to similar products in the market. Understand how customers use reference prices and how to influence their perceptions for smarter pricing decisions.
