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19 min read
10 May 2024

Strategic Positioning: Price, Time, Quality, Variety

Discover how focusing on Price, Time, Quality, or Variety can create a winning business strategy. Learn from giants like Amazon, Rolex, and Walmart!

12 min read
14 November 2022

Market Penetration Strategies – 6 Ways to Increase Market Share in Your Industry

A market penetration strategy is an approach to increase a company’s market share, customer base, revenue and profits by capturing their competition’s customers. If you’re attempting to enter a new market altogether, you’d instead be deploying a diversification strategy.

15 min read
10 October 2022

What are Niche Products? Definition and Examples of Niche Products

If you want to stand out from the crowd in the world of e-commerce, you need to find products that are sought after, but face little competition. ...Customers who buy within a niche are willing to pay higher prices and are more likely to become loyal, long-term buyers.

21 min read
20 July 2022

The Macro Environment – Six Forces To Consider (DEPEST/ DESTEP)

Master Your Business Environment: A Guide to Success Ready to take control of your business's future? Explore the key factors shaping the world around you. Understand how demographics, technology, and economic trends influence your market. Use this knowledge to make smart decisions and build a stronger, more resilient business.

13 min read
3 June 2022

Macroenvironmental Factors – Six Forces that Affect a Business

Understand the six external forces that shape businesses: demographics, economics, politics, ecology, socio-cultural trends, and technology. Learn how these factors create opportunities and challenges, and how to adapt your strategies.

6 min read
12 August 2017

The BCG Matrix Explained – How Does the BCG Matrix Work?

Take a deep dive into the BCG Matrix, explaining its framework for assessing a company's product portfolio to guide strategic investment decisions. It covers how to categorize products into four types (Question Marks, Stars, Cash Cows, Dogs) based on market growth and share, and the strategic implications of each category.

4 min read
25 May 2016

Factors influencing Intensity of Competition in an Industry

The intensity of rivalry between existing competitors in a market or industry depends on a number of factors. Assessing the intensity of competition in an industry is the most important step in the 5 Forces of Porter Model Analysis.

17 min read
30 March 2015

Market Segmentation Comprehensive Guide – Dividing Consumer Markets into Segments

Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.

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