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Video Advertising: How to Maximize ROI on Campaigns
Boost your video advertising ROI with proven strategies. Learn how to create engaging video ads that capture attention, drive conversions,…
14 min read
Think of every little thing you do to create your product or offer your service as part of your value chain. Don’t worry, it’s not some fancy jargon – it’s just a way of looking at all the steps that go into making your product or service awesome. Each step? Absolutely crucial. Why? Because that’s […]
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What’s the sweet spot for your marketing budget outlay? Find out in 10 simple steps.
19 min read
Discover how focusing on Price, Time, Quality, or Variety can create a winning business strategy. Learn from giants like Amazon, Rolex, and Walmart!
12 min read
A market penetration strategy is an approach to increase a company’s market share, customer base, revenue and profits by capturing their competition’s customers. If you’re attempting to enter a new market altogether, you’d instead be deploying a diversification strategy.
14 min read
If you want to stand out from the crowd in the world of e-commerce, you need to find products that are sought after, but face little competition. ...Customers who buy within a niche are willing to pay higher prices and are more likely to become loyal, long-term buyers.
20 min read
Master Your Business Environment: A Guide to Success Ready to take control of your business's future? Explore the key factors shaping the world around you. Understand how demographics, technology, and economic trends influence your market. Use this knowledge to make smart decisions and build a stronger, more resilient business.
13 min read
Understand the six external forces that shape businesses: demographics, economics, politics, ecology, socio-cultural trends, and technology. Learn how these factors create opportunities and challenges, and how to adapt your strategies.
8 min read
Your Business and the Big Picture: Understanding the Macro Environment The world around your business is always changing. These changes make up the macro environment. Understanding them helps you create a winning marketing strategy. Learn how economic factors, consumer demand, and the DEPEST/DESTEP model can guide your success.
8 min read
Boost your video advertising ROI with proven strategies. Learn how to create engaging video ads that capture attention, drive conversions,…
16 min read
Discover how Jobber, a software platform for home service businesses, has achieved remarkable success by addressing common pain points and…
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Discover how Motion, an AI-powered task management platform, helps creative professionals and teams automate their workflows, boost productivity, and achieve…
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Learn how Springboard, an online learning platform, tackles the tech skills gap with a unique business model that combines personalized…
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