Discover a step-by-step framework for crafting an effective marketing plan. Learn how to define your mission, conduct audits, analyze the market, set objectives, and develop your marketing mix.
Take a deep dive into the BCG Matrix, explaining its framework for assessing a company’s product portfolio to guide strategic investment decisions. It covers how to categorize products into four types (Question Marks, Stars, Cash Cows, Dogs) based on market growth and share, and the strategic implications of each category.
A strong competitive analysis is key to success. Learn about the four types of competitors – market leaders, challengers, followers, and nichers – and how to use this knowledge to your advantage.
The amount spent on business purchasing far exceeds consumer purchasing. That makes it so crucial to understand the classification of B2B goods… The primary categories of B2B offerings are entering goods, foundation goods and facilitating goods.
The Transformation of Products
Focus on entering goods. Explore how these become embedded in other products, influencing their final form and function.
The Nation’s Advantage
Discover how a country’s unique characteristics influence the global success of its companies. Explore Porter’s Diamond Model for competitive analysis.
The intensity of rivalry between existing competitors in a market or industry depends on a number of factors. Assessing the intensity of competition in an industry is the most important step in the 5 Forces of Porter Model Analysis.
Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.
B2B markets are different from B2C markets. Understand the key differences in market structure, buying behavior, and decision-making processes to succeed in business-to-business sales.
Discover the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, a strategic planning tool for matching an organization’s internal attributes with its external environment to craft strategic actions. It breaks down the importance of analyzing a company’s internal strengths and weaknesses alongside external opportunities and threats, offering a foundation for informed decision-making and strategic planning.
