Business
Cents and Sensibility: Budgeting for Small Business Marketing
What’s the sweet spot for your marketing budget outlay? Find out in 10 simple steps.
23 May 2024
11 August 2024
What’s the sweet spot for your marketing budget outlay? Find out in 10 simple steps.
Discover how focusing on Price, Time, Quality, or Variety can create a winning business strategy. Learn from giants like Amazon, Rolex, and Walmart!
A market penetration strategy is an approach to increase a company’s market share, customer base, revenue and profits by capturing their competition’s customers. If you’re attempting to enter a new market altogether, you’d instead be deploying a diversification strategy.
If you want to stand out from the crowd in the world of e-commerce, you need to find products that are sought after, but face little competition. …Customers who buy within a niche are willing to pay higher prices and are more likely to become loyal, long-term buyers.
Master Your Business Environment: A Guide to Success
Ready to take control of your business’s future? Explore the key factors shaping the world around you. Understand how demographics, technology, and economic trends influence your market. Use this knowledge to make smart decisions and build a stronger, more resilient business.
Understand the six external forces that shape businesses: demographics, economics, politics, ecology, socio-cultural trends, and technology. Learn how these factors create opportunities and challenges, and how to adapt your strategies.
Ready to Expand Your Business? Understand the Big Picture First.
Doing business in a new market is exciting, but it comes with risks. Before you invest, learn about macro environment analysis. Discover how economic factors, political landscape, consumer trends, and more can make or break your success. Use tools like PESTLE Analysis and SWOT Analysis to make informed decisions!
Your Business and the Big Picture: Understanding the Macro Environment
The world around your business is always changing. These changes make up the macro environment. Understanding them helps you create a winning marketing strategy. Learn how economic factors, consumer demand, and the DEPEST/DESTEP model can guide your success.
Discover the distinctions between non-profit and for-profit marketing strategies. Learn how USPs, target audiences, and stakeholder management differ in these sectors.
In industrial markets, intermediaries may be the key factor in the success or failure of a company. What are the functions of distributors? What roles do they play for manufacturers and consumers?
