11 min read
One of the key steps to grow your sales is to understand the different types of shoppers there are. With this knowledge as a base, you should then start to target them with dedicated strategies. They have differing needs and wants, and most importantly, they are coming to you with differing intents and differing behavior.
11 min read
Uncover Your Brand's Potential: Master the Fundamentals of Branding Define your brand's true identity and resonate with the right people. This guide explores the core principles that bring clarity to your brand and create a strong foundation for success.
8 min read
Many products aren't on consumers' radar initially – these are called unsought products. Learn effective marketing strategies specifically designed to create demand for products that people don't realize they need.
5 min read
Convenience products are characterized by a number of criteria... Examples include bottled water, laundry detergents, fast food, sugar, and magazines. These products are usually low-priced and placed in many locations to make them readily available when consumers need them.
4 min read
Cultural blunders can derail even the best marketing plans. Learn from famous examples to avoid making these mistakes in your own international marketing campaigns.
5 min read
Marketing theory is much concerned with market segmentation. However, most theory introduces variables for the segmentation of consumer markets only. In this article, we will take a look at the segmentation of B2B markets. How should business markets be split up, what are the decisive segmentation variables, and how does B2B segmentation differ from consumer market segmentation?
6 min read
Discover the top 10 marketing pitfalls that can sabotage your business. Learn how to recognize and correct them for greater success.
10 min read
Marketing: It's Not Just About Ads! Think marketing is all about catchy slogans? Think again! Discover the seven core functions of marketing. Learn how they work together to research customer needs, design products, set prices, and ultimately deliver value.
19 min read
Discover how ZineOne (now Session AI) revolutionizes real-time personalization. Learn how their AI-driven in-session marketing boosts conversions for e-commerce brands…
9 min read
Traditional SEO tools are expensive and time-consuming. Kex is a simple SEO tool built for founders who need fast SEO.…
19 min read
Diem cryptocurrency, backed by Facebook, aimed to revolutionize global payments and boost financial inclusion with a permissioned blockchain. This case…
18 min read
Explore how Mantra Health is transforming higher education mental health with its innovative telehealth platform. This case study details their…
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