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Uncover Your Brand's Potential: Master the Fundamentals of Branding Define your brand's true identity and resonate with the right people. This guide explores the core principles that bring clarity to your brand and create a strong foundation for success.
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Many products aren't on consumers' radar initially – these are called unsought products. Learn effective marketing strategies specifically designed to create demand for products that people don't realize they need.
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Convenience products are characterized by a number of criteria... Examples include bottled water, laundry detergents, fast food, sugar, and magazines. These products are usually low-priced and placed in many locations to make them readily available when consumers need them.
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Cultural blunders can derail even the best marketing plans. Learn from famous examples to avoid making these mistakes in your own international marketing campaigns.
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Marketing theory is much concerned with market segmentation. However, most theory introduces variables for the segmentation of consumer markets only. In this article, we will take a look at the segmentation of B2B markets. How should business markets be split up, what are the decisive segmentation variables, and how does B2B segmentation differ from consumer market segmentation?
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Discover the top 10 marketing pitfalls that can sabotage your business. Learn how to recognize and correct them for greater success.
10 min read
Marketing: It's Not Just About Ads! Think marketing is all about catchy slogans? Think again! Discover the seven core functions of marketing. Learn how they work together to research customer needs, design products, set prices, and ultimately deliver value.
4 min read
Master Your Marketing with the STP Model. Want your marketing efforts to hit the mark? The STP Model is your guide! Learn how to break down your market, laser-focus on the right customers, and create a brand image that stands out.
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Discover how 6AM City energizes local communities with positive, hyperlocal news. This media startup uses innovative digital content marketing strategies…
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Discover Purple Dot's innovative 'sell earlier' strategy. This e-commerce case study reveals how they optimize inventory, reduce waste, and boost…
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Stop creating content from scratch! Learn how to repurpose your existing content for social media success. Save time, reach more…
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Struggling with delegation in business? It's tough, but crucial for growth. Learn how to overcome psychological barriers, delegate effectively, and…
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