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Cultural blunders can derail even the best marketing plans. Learn from famous examples to avoid making these mistakes in your own international marketing campaigns.
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Marketing theory is much concerned with market segmentation. However, most theory introduces variables for the segmentation of consumer markets only. In this article, we will take a look at the segmentation of B2B markets. How should business markets be split up, what are the decisive segmentation variables, and how does B2B segmentation differ from consumer market segmentation?
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Discover the top 10 marketing pitfalls that can sabotage your business. Learn how to recognize and correct them for greater success.
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Marketing: It's Not Just About Ads! Think marketing is all about catchy slogans? Think again! Discover the seven core functions of marketing. Learn how they work together to research customer needs, design products, set prices, and ultimately deliver value.
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Master Your Marketing with the STP Model. Want your marketing efforts to hit the mark? The STP Model is your guide! Learn how to break down your market, laser-focus on the right customers, and create a brand image that stands out.
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Crossing Borders: Navigate Cultural Differences for Global Success Expanding your business internationally? Understanding cultural differences is key! Learn how language, religion, buying habits, and more can make or break your marketing strategy in foreign markets.
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While marketing literature is largely concerned with optimal marketing techniques and strategies, little focus is on potential shifts in marketing ahead. How will marketing change in the future?
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Unlock Profit with Value-Based Segmentation Tired of one-size-fits-all pricing? Learn how to segment your market based on what customers truly value. Discover how to identify high-value customers, tailor your offerings, and maximize profitability.
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Discover how Soona, a startup specializing in e-commerce product photography, leverages real-time collaboration and virtual studios to streamline content creation…
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eFuse is a dynamic platform connecting the esports community through professional networking, tournament organization, and influencer marketing opportunities. Learn how…
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Discover how UnitedMasters empowers independent artists by providing music distribution, brand partnerships, and artist development tools. Learn about their business…
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Discover the rise and fall of Clickto, an edtech startup aiming to simplify cohort-based learning. Learn about their business model,…
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