Category: Marketing Basics

Master the fundamentals of marketing! Explore core concepts like the marketing mix, segmentation, targeting, and positioning to lay the groundwork for successful campaigns.

Open wooden toolbox with various hand tools, representing the diverse instruments in a public relations toolkit.
Analysis

Major PR Tools – Public Relations Tools

Many public relations tools exist. However, the most important PR tools fall into 7 categories. Public relations (PR) is the way a company communicates with the public and media. The aim is to create and maintain a positive image and a strong relationship with the target audience.

Read More »
Colorful geometric shapes descending in perspective against a sky background, symbolizing market segmentation.
Marketing

Market Targeting – Target Segments Efficiently and Effectively

Learn how companies identify and select specific market segments to serve efficiently and effectively. It emphasizes evaluating segments based on size, growth, structural attractiveness, and alignment with company resources and objectives, followed by selecting target markets through strategies like undifferentiated, differentiated, concentrated, or micromarketing approaches.

Read More »
Classic columns representing the foundational structure of the 4 Ps marketing mix.
Marketing

The Marketing Mix – The 4 Ps of Marketing

The marketing mix, also called the 4 Ps of marketing, is one of the major concepts in marketing. The strategy tells us how the firm wants to create customer value. The marketing mix consists of the tactical marketing tools used to actually produce the response the company wants in the target market.

Read More »
Recent Posts