Master the fundamentals of marketing! Explore core concepts like the marketing mix, segmentation, targeting, and positioning to lay the groundwork for successful campaigns.
Explore the key distinctions between market research and marketing research, with a deeper dive into the components of marketing research.
Customer Profiling
Understand the key ways to segment your market. Learn about demographics, geography, buying habits, and more for precise targeting.
Discover the M.A.S.A. rule for evaluating market segments. Learn how to identify segments that are measurable, accessible, substantial, and actionable to ensure profitability.
Advertising is one of the most visible forms of communication. Therefore, advertising budget decisions are critical. Choosing the promotional budget can be a tough process, so study the available methods carefully!
Many public relations tools exist. However, the most important PR tools fall into 7 categories. Public relations (PR) is the way a company communicates with the public and media. The aim is to create and maintain a positive image and a strong relationship with the target audience.
The Marketing Toolbox
Focus on the practical power of the marketing mix. Emphasize action-oriented tactics, not just abstract concepts.
Learn how companies identify and select specific market segments to serve efficiently and effectively. It emphasizes evaluating segments based on size, growth, structural attractiveness, and alignment with company resources and objectives, followed by selecting target markets through strategies like undifferentiated, differentiated, concentrated, or micromarketing approaches.
Unlock the Secrets of Buyer Behavior
Ever wonder why people buy what they buy? It’s all about the “buyer’s black box.” Learn how culture, social groups, personality, and psychology influence purchasing decisions. Master these concepts and your marketing will hit the bullseye!
In making decisions, buyers go through a set of stages. The actual purchase decision is only a small part of the process. We will examine the whole buyer decision process.
The marketing mix, also called the 4 Ps of marketing, is one of the major concepts in marketing. The strategy tells us how the firm wants to create customer value. The marketing mix consists of the tactical marketing tools used to actually produce the response the company wants in the target market.
