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Moves Financial: Startup Case Study – Empowering Gig Workers
Moves Financial was a promising fintech startup targeting gig economy growth with unique financial services. This fintech case study explores…
Master the fundamentals of marketing! Explore core concepts like the marketing mix, segmentation, targeting, and positioning to lay the groundwork for successful campaigns.
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Advertising is one of the most visible forms of communication. Therefore, advertising budget decisions are critical. Choosing the promotional budget can be a tough process, so study the available methods carefully!
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Many public relations tools exist. However, the most important PR tools fall into 7 categories. Public relations (PR) is the way a company communicates with the public and media. The aim is to create and maintain a positive image and a strong relationship with the target audience.
16 min read
Learn how companies identify and select specific market segments to serve efficiently and effectively. It emphasizes evaluating segments based on size, growth, structural attractiveness, and alignment with company resources and objectives, followed by selecting target markets through strategies like undifferentiated, differentiated, concentrated, or micromarketing approaches.
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In making decisions, buyers go through a set of stages. The actual purchase decision is only a small part of the process. We will examine the whole buyer decision process.
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Customer-Centric Marketing Understand how marketing strategy puts the customer first. See how your offerings can solve problems and deliver value in your target market.
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Confused about the difference between marketing, advertising, and promotion? This article breaks down the key distinctions and explains how they work together to build a successful brand. Learn how to avoid common marketing mistakes and create a strategy that drives results.
20 min read
Moves Financial was a promising fintech startup targeting gig economy growth with unique financial services. This fintech case study explores…
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Discover Pencil, the Indian startup revolutionizing the publishing industry. This case study explores its free self-publishing platform, AI-powered screen adaptation…
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Discover the story of Grover, the tech rental startup that achieved a $1 billion valuation. This case study explores their…
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This case study explores Torch Leadership Labs, a startup redefining corporate leadership coaching. We analyze their business model, coaching innovation,…
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