Category: Strategic Communications

Explore the nuances of strategic communications: Understand the key distinctions between marketing and PR, their overlap, and how they work together for success.

Open wooden toolbox with various hand tools, representing the diverse instruments in a public relations toolkit.
Public Relations, News, Special Events, Corporate Identity

Major PR Tools – Public Relations Tools

Many public relations tools exist. However, the most important PR tools fall into 7 categories. Public relations (PR) is the way a company communicates with the public and media. The aim is to create and maintain a positive image and a strong relationship with the target audience.

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