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Pricing & Revenue

Pricing your product effectively is crucial. Explore different pricing strategies and learn how to maximize revenue and profitability.

5 min read
27 June 2018

Economic Value Estimation – How to estimate Economic Value?

Discover how to calculate economic value, a core concept in value-based pricing. Learn to determine reference value, differentiation value, and their impact on optimal pricing
6 min read
25 June 2018

Role of Economic Value in Pricing – Value-based Pricing

Understand the crucial role of economic value in setting prices. Learn the difference between use value, economic value, and how differentiation impacts pricing strategies.
5 min read
26 October 2015

Initiating price changes –Initiate price cuts and increases successfully

Explore when and how to implement price increases or decreases, including the importance of maintaining customer trust and brand image.
12 min read
12 September 2015

5 Price Adjustment Strategies Every New Founder Should Know Before Setting Their First Price

Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
6 min read
11 August 2015

Cost-based Pricing – Pricing based on Costs

Cost-based pricing involves setting prices based on the costs for producing, distributing and selling the product. But costs represent the other extreme: costs set the floor for the price that the company can charge.

Recent articles

20 min read
15 December 2025

Oliver Space: A Startup Case Study – “Furniture on Your Terms”

Oliver Space, a promising furniture rental startup, aimed to disrupt the market with a circular economy model. This case study…
22 min read
11 December 2025

Route Startup Case Study – Protecting E-Commerce with a Seamless Post-Purchase Experience

Discover how Route App Inc. transformed the post-purchase journey with innovative e-commerce solutions. This case study explores their b2b2c business…
18 min read
8 December 2025

Coefficient.io: Startup Case Study – Empowering No-Code Data Integration

Tired of manual data entry and outdated spreadsheets? This case study explores Coefficient.io, a B2B SaaS solution that offers no-code…
20 min read
4 December 2025

Moves Financial: Startup Case Study – Empowering Gig Workers

Moves Financial was a promising fintech startup targeting gig economy growth with unique financial services. This fintech case study explores…

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