Map out your path to success! Learn how to craft a winning business plan, analyze your market, and develop effective strategies to achieve your goals.
B2B markets are different from B2C markets. Understand the key differences in market structure, buying behavior, and decision-making processes to succeed in business-to-business sales.
Discover the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, a strategic planning tool for matching an organization’s internal attributes with its external environment to craft strategic actions. It breaks down the importance of analyzing a company’s internal strengths and weaknesses alongside external opportunities and threats, offering a foundation for informed decision-making and strategic planning.
By using the Boston Growth-Share Matrix portfolio analysis approach, the firm has learnt how its current business portfolio looks like… If the firm wants to compete more effectively and satisfy stakeholders, it needs growth, but even more important, profitable growth.
