Planning & Strategy

Map out your path to success! Learn how to craft a winning business plan, analyze your market, and develop effective strategies to achieve your goals.

14 min read
21 July 2024

Want a Business That Doesn’t Suck? Analyze Your Value Chain

Think of every little thing you do to create your product or offer your service as part of your value chain. Don’t worry, it’s not some fancy jargon – it’s just a way of looking at all the steps that go into making your product or service awesome. Each step? Absolutely crucial. Why? Because that’s […]

10 min read
23 May 2024

Cents and Sensibility: Budgeting for Small Business Marketing

What’s the sweet spot for your marketing budget outlay? Find out in 10 simple steps.

19 min read
10 May 2024

Strategic Positioning: Price, Time, Quality, Variety

Discover how focusing on Price, Time, Quality, or Variety can create a winning business strategy. Learn from giants like Amazon, Rolex, and Walmart!

14 min read
10 October 2022

What are Niche Products? Definition and Examples of Niche Products

If you want to stand out from the crowd in the world of e-commerce, you need to find products that are sought after, but face little competition. ...Customers who buy within a niche are willing to pay higher prices and are more likely to become loyal, long-term buyers.

21 min read
20 July 2022

The Macro Environment – Six Forces To Consider (DEPEST/ DESTEP)

Master Your Business Environment: A Guide to Success Ready to take control of your business's future? Explore the key factors shaping the world around you. Understand how demographics, technology, and economic trends influence your market. Use this knowledge to make smart decisions and build a stronger, more resilient business.

13 min read
3 June 2022

Macroenvironmental Factors – Six Forces that Affect a Business

Understand the six external forces that shape businesses: demographics, economics, politics, ecology, socio-cultural trends, and technology. Learn how these factors create opportunities and challenges, and how to adapt your strategies.

6 min read
12 August 2017

The BCG Matrix Explained – How Does the BCG Matrix Work?

Take a deep dive into the BCG Matrix, explaining its framework for assessing a company's product portfolio to guide strategic investment decisions. It covers how to categorize products into four types (Question Marks, Stars, Cash Cows, Dogs) based on market growth and share, and the strategic implications of each category.

5 min read
26 May 2017

Competitor Analysis – 4 Types of Competitors in the Market Environment

A strong competitive analysis is key to success. Learn about the four types of competitors – market leaders, challengers, followers, and nichers – and how to use this knowledge to your advantage.

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