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Analysis

Macro Environment Analysis – Using the PESTLE Method to Analyze the Macro Environment

Ready to Expand Your Business? Understand the Big Picture First.
Doing business in a new market is exciting, but it comes with risks. Before you invest, learn about macro environment analysis. Discover how economic factors, political landscape, consumer trends, and more can make or break your success. Use tools like PESTLE Analysis and SWOT Analysis to make informed decisions!

20 February 2022 11 August 2024

Analysis

The Macro Environment in Marketing – Why is it important and how to work with it?

Your Business and the Big Picture: Understanding the Macro Environment
The world around your business is always changing. These changes make up the macro environment. Understanding them helps you create a winning marketing strategy. Learn how economic factors, consumer demand, and the DEPEST/DESTEP model can guide your success.

5 February 2022 19 August 2024

Marketing

How to write a Marketing Plan – Framework for writing a perfect Marketing Plan

Discover a step-by-step framework for crafting an effective marketing plan. Learn how to define your mission, conduct audits, analyze the market, set objectives, and develop your marketing mix.

17 October 2017 10 June 2024

Analysis

The BCG Matrix Explained – How Does the BCG Matrix Work?

Take a deep dive into the BCG Matrix, explaining its framework for assessing a company’s product portfolio to guide strategic investment decisions. It covers how to categorize products into four types (Question Marks, Stars, Cash Cows, Dogs) based on market growth and share, and the strategic implications of each category.

12 August 2017 10 June 2024

Majestic mountain peaks rising distinctively against a serene sky, symbolizing different types of market competitors.

Competition

Competitor Analysis – 4 Types of Competitors in the Market Environment

A strong competitive analysis is key to success. Learn about the four types of competitors – market leaders, challengers, followers, and nichers – and how to use this knowledge to your advantage.

26 May 2017 10 June 2024

Conveyor belt with blocks symbolizing various categories of B2B goods.

B2B

Detailed Classification of B2B Goods – From Raw Materials to Components

The amount spent on business purchasing far exceeds consumer purchasing. That makes it so crucial to understand the classification of B2B goods… The primary categories of B2B offerings are entering goods, foundation goods and facilitating goods.

24 November 2016 10 June 2024

B2B

Types of B2B Products – Classification of Business-to-Business Products

The Transformation of Products

Focus on entering goods. Explore how these become embedded in other products, influencing their final form and function.

8 November 2016 10 June 2024

Analysis

The Porter Diamond Model – Analysis of National Competitiveness

The Nation’s Advantage

Discover how a country’s unique characteristics influence the global success of its companies. Explore Porter’s Diamond Model for competitive analysis.

4 June 2016 10 June 2024

Stylized red figures engaging in a tug-of-war on a hillside, with various strategy signs planted in the ground, depicting competitive industry forces.

Analysis

Factors influencing Intensity of Competition in an Industry

The intensity of rivalry between existing competitors in a market or industry depends on a number of factors. Assessing the intensity of competition in an industry is the most important step in the 5 Forces of Porter Model Analysis.

25 May 2016 10 June 2024

Multiple hands taking slices of a large segmented pizza with various toppings on a teal background, illustrating market segmentation

Analysis

Market Segmentation Comprehensive Guide – Dividing Consumer Markets into Segments

Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.

30 March 2015 8 September 2024

Category: Planning & Strategy

Macro Environment Analysis – Using the PESTLE Method to Analyze the Macro Environment

The Macro Environment in Marketing – Why is it important and how to work with it?

How to write a Marketing Plan – Framework for writing a perfect Marketing Plan

The BCG Matrix Explained – How Does the BCG Matrix Work?

Competitor Analysis – 4 Types of Competitors in the Market Environment

Detailed Classification of B2B Goods – From Raw Materials to Components

Types of B2B Products – Classification of Business-to-Business Products

The Porter Diamond Model – Analysis of National Competitiveness

Market Segmentation Comprehensive Guide – Dividing Consumer Markets into Segments

Categories

Why Launch a Startup in 2025? The Ultimate Guide for Entrepreneurs

How to Build a Powerful USP

Want a Business That Doesn’t Suck? Analyze Your Value Chain

Why You Should Start Taking Your Content Marketing Very Seriously

Cents and Sensibility: Budgeting for Small Business Marketing

What is a Unique Selling Proposition? Examples & Mistakes

Strategic Positioning: Price, Time, Quality, Variety

The New Product Development Process (NPD) – 8 Steps to Success

What is a Product and How To Build An Irresistible One

Seven Functions of Marketing: Beyond Ads

5 Price Adjustment Strategies – Be Confident Your Price is Perfect

Strategies for Getting Noticed in Competitive SaaS Arenas

Chick-fil-A Management Structure and Franchise Model

A Small Business Guide to Diversify Revenue and Dominate Using Telstra Vertical Integration Strategy

What Entrepreneurs Can Learn from Chick-fil-A’s Supply Chain Wins and Woes

Building a Powerful Startup Brand

Data Privacy Basics for Startups

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