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Nearby Startup Case Study: A Look into a Hyperlocal Marketplace
This startup case study explores the rise and fall of the Nearby app, a tech startup focused on location-based services…
3 min read
Discover the distinctions between non-profit and for-profit marketing strategies. Learn how USPs, target audiences, and stakeholder management differ in these sectors.
6 min read
In industrial markets, intermediaries may be the key factor in the success or failure of a company. What are the functions of distributors? What roles do they play for manufacturers and consumers?
6 min read
Take a deep dive into the BCG Matrix, explaining its framework for assessing a company's product portfolio to guide strategic investment decisions. It covers how to categorize products into four types (Question Marks, Stars, Cash Cows, Dogs) based on market growth and share, and the strategic implications of each category.
4 min read
The amount spent on business purchasing far exceeds consumer purchasing. That makes it so crucial to understand the classification of B2B goods... The primary categories of B2B offerings are entering goods, foundation goods and facilitating goods.
4 min read
The intensity of rivalry between existing competitors in a market or industry depends on a number of factors. Assessing the intensity of competition in an industry is the most important step in the 5 Forces of Porter Model Analysis.
17 min read
Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.
8 min read
B2B markets are different from B2C markets. Understand the key differences in market structure, buying behavior, and decision-making processes to succeed in business-to-business sales.
12 min read
Discover the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, a strategic planning tool for matching an organization's internal attributes with its external environment to craft strategic actions. It breaks down the importance of analyzing a company's internal strengths and weaknesses alongside external opportunities and threats, offering a foundation for informed decision-making and strategic planning.
19 min read
This startup case study explores the rise and fall of the Nearby app, a tech startup focused on location-based services…
18 min read
Explore the Butter platform, a product-led growth SaaS success story. This case study analyzes how Butter became one of the…
14 min read
Launching a startup requires a unique entrepreneurial mindset. This guide explores the key motivations for founders and details the most…
25 min read
Discover how Hack The Box revolutionized cybersecurity education. This case study explores its gamified platform, from HTB Academy to advanced…
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