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Market

4 min read
27 June 2016

Effective Market Segmentation Criteria: The Key to Targeted Marketing

Customer Profiling Understand the key ways to segment your market. Learn about demographics, geography, buying habits, and more for precise targeting.
5 min read
27 May 2016

Advertising Budget Decisions – Size of the promotional Budget

Advertising is one of the most visible forms of communication. Therefore, advertising budget decisions are critical. Choosing the promotional budget can be a tough process, so study the available methods carefully!
4 min read
24 May 2016

Major PR Tools – Public Relations Tools

Many public relations tools exist. However, the most important PR tools fall into 7 categories. Public relations (PR) is the way a company communicates with the public and media. The aim is to create and maintain a positive image and a strong relationship with the target audience.
12 min read
13 April 2015

Differentiation – Set apart the Company, Brand and Product

In order to achieve a strong position in the segment the company has chosen, it has to find ways to set itself apart. A competitive advantage is a value difference between the offers of one company as opposed to competing offers on the market.
4 min read
9 April 2015

Differentiation and Positioning

Differentiation and Positioning are strongly related and depend on each other. Through the differentiation we can achieve the desired position in customers’ minds.
16 min read
6 April 2015

Market Targeting Strategies: How to Identify and Win Profitable Segments

Learn how companies identify and select specific market segments to serve efficiently and effectively. It emphasizes evaluating segments based on size, growth, structural attractiveness, and alignment with company resources and objectives, followed by selecting target markets through strategies like undifferentiated, differentiated, concentrated, or micromarketing approaches.
11 min read
7 March 2015

The Buyer Decision Process – Inside the Buyer Black Box

In making decisions, buyers go through a set of stages. The actual purchase decision is only a small part of the process. We will examine the whole buyer decision process.
10 min read
9 February 2015

The Marketing Strategy: Segmentation, Targeting, Positioning & Differentiation

Customer-Centric Marketing Understand how marketing strategy puts the customer first. See how your offerings can solve problems and deliver value in your target market.

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