12 min read
How to Sell to Businesses Using Social Media: B2B Marketing
Tired of stiff, corporate B2B marketing? This guide flips the script. Discover how to use business humor and personalized outreach…
4 min read
Many public relations tools exist. However, the most important PR tools fall into 7 categories. Public relations (PR) is the way a company communicates with the public and media. The aim is to create and maintain a positive image and a strong relationship with the target audience.
12 min read
In order to achieve a strong position in the segment the company has chosen, it has to find ways to set itself apart. A competitive advantage is a value difference between the offers of one company as opposed to competing offers on the market.
16 min read
Learn how companies identify and select specific market segments to serve efficiently and effectively. It emphasizes evaluating segments based on size, growth, structural attractiveness, and alignment with company resources and objectives, followed by selecting target markets through strategies like undifferentiated, differentiated, concentrated, or micromarketing approaches.
11 min read
In making decisions, buyers go through a set of stages. The actual purchase decision is only a small part of the process. We will examine the whole buyer decision process.
10 min read
Customer-Centric Marketing Understand how marketing strategy puts the customer first. See how your offerings can solve problems and deliver value in your target market.
10 min read
Confused about the difference between marketing, advertising, and promotion? This article breaks down the key distinctions and explains how they work together to build a successful brand. Learn how to avoid common marketing mistakes and create a strategy that drives results.
12 min read
Tired of stiff, corporate B2B marketing? This guide flips the script. Discover how to use business humor and personalized outreach…
12 min read
Paid ads feel like gambling, but they don't have to be. Learn to build a self-liquidating offer funnel that pays…
16 min read
Explore the Ugami case study, a pioneering gaming fintech startup. Learn about its innovative gamification strategies, use of gaming rewards,…
16 min read
This in-depth startup case study on Chronicle explores its innovative growth strategies and AI-powered presentation software. Discover how this storytelling…
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