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Branding & Positioning

Create a brand that stands out! Learn how to develop a strong brand identity, position yourself effectively in the market, and build lasting customer loyalty.

12 min read
13 April 2015

Differentiation – Set apart the Company, Brand and Product

In order to achieve a strong position in the segment the company has chosen, it has to find ways to set itself apart. A competitive advantage is a value difference between the offers of one company as opposed to competing offers on the market.

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