Startup Failure

Our in-depth case studies dissect the root causes of startup failure. Learn from critical mistakes in strategy, funding, and product to protect your own venture.

14 min read
22 December 2025

West Tenth – A Startup Case Study: Empowering Home-Based Businesses with a Hyperlocal Twist

Explore the West Tenth startup case study, a hyperlocal marketplace for women entrepreneurs. Learn about its marketplace business model, rapid growth, and the critical lessons behind why this promising community marketplace ultimately failed.

20 min read
15 December 2025

Oliver Space: A Startup Case Study – “Furniture on Your Terms”

Oliver Space, a promising furniture rental startup, aimed to disrupt the market with a circular economy model. This case study explores its innovative furniture business model, significant funding, and the operational challenges that led to its ultimate startup failure and liquidation.

20 min read
4 December 2025

Moves Financial: Startup Case Study – Empowering Gig Workers

Moves Financial was a promising fintech startup targeting gig economy growth with unique financial services. This fintech case study explores its innovative Moves Collective, its challenges, and the reasons why even great ideas can fail, offering key lessons for entrepreneurs.

19 min read
13 November 2025

Nearby Startup Case Study: A Look into a Hyperlocal Marketplace

This startup case study explores the rise and fall of the Nearby app, a tech startup focused on location-based services for local shopping. Discover the startup challenges it faced, from logistical hurdles to shifting consumer habits, offering key lessons for entrepreneurs.

19 min read
3 November 2025

Husslup Startup Case Study: Transforming the Entertainment Industry Networking

Explore the Husslup startup case study, a platform for creative networking in entertainment. Learn about its niche market strategies, its push for diversity in entertainment, and the hard lessons from its startup failure. A must-read for entrepreneurs and industry professionals.

16 min read
30 October 2025

Ugami Startup Case Study – Empowering Gamers with Financial Rewards

Explore the Ugami case study, a pioneering gaming fintech startup. Learn about its innovative gamification strategies, use of gaming rewards, and the challenges it faced in the massive gaming market, offering key lessons for entrepreneurs on navigating the fintech landscape.

19 min read
13 October 2025

ZineOne: A Startup Case Study – Real-Time Personalization Magic

Discover how ZineOne (now Session AI) revolutionizes real-time personalization. Learn how their AI-driven in-session marketing boosts conversions for e-commerce brands without relying on personal data. A must-read startup case study!

19 min read
9 October 2025

Diem: A Startup Case Study – A Payment Revolution That Ended

Diem cryptocurrency, backed by Facebook, aimed to revolutionize global payments and boost financial inclusion with a permissioned blockchain. This case study explores its innovative technology and the intense regulatory challenges that ultimately led to its failure, offering key lessons for fintech innovators.

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