Mantra Health: A Startup Case Study – Empowering College Students with Accessible Mental Healthcare
Explore how Mantra Health is transforming higher education mental health with its innovative telehealth platform. This case study details their…
Bringing your product to life? Learn the ins and outs of product development, from ideation and prototyping to launching and iterating based on customer feedback.
New product development (NPD) isn't without hurdles. Learn about common challenges during NPD, including legal barriers, distribution issues, and the importance of thorough planning to overcome them.
In order to develop products that provide value to consumers, it is important to understand the key consumer product characteristics. What are the criteria to think of when designing a new product?
The concept of product as a bundle of benefits is a theory which seeks to explain a product from the viewpoint of a consumer... Since marketing involves seeing everything the firm does from the viewpoint of the customer, marketers define products as a bundle of benefits.
Sometimes companies decide that they will no longer produce or sell a particular product. What are the factors by which companies can recognize that the “time to say goodbye” has arrived?
The market diffusion process describes how an innovation progresses through a market. For these reasons, it is crucial to understand the facets of the market diffusion process and its importance for new product development (NPD).
The Strategic Roadmap Focus on the big picture of how marketing changes over a product's life. Emphasize the proactive approach needed to keep a product successful.
Understand the different types of consumer products: convenience, shopping, and specialty. This knowledge is essential for developing effective marketing strategies tailored to each type.
Shopping for Value Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.
Explore how Mantra Health is transforming higher education mental health with its innovative telehealth platform. This case study details their…
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