16 min read
Chronicle: A Startup Case Study – Next-Gen Presentation Innovator
This in-depth startup case study on Chronicle explores its innovative growth strategies and AI-powered presentation software. Discover how this storytelling…
Bringing your product to life? Learn the ins and outs of product development, from ideation and prototyping to launching and iterating based on customer feedback.
5 min read
The product life cycle describes the steps a product goes through from beginning to end until it eventually disappears from the shelves. Each phase has its own characteristics and requires unique strategies to ensure success.
6 min read
New product development (NPD) isn't without hurdles. Learn about common challenges during NPD, including legal barriers, distribution issues, and the importance of thorough planning to overcome them.
4 min read
In order to develop products that provide value to consumers, it is important to understand the key consumer product characteristics. What are the criteria to think of when designing a new product?
6 min read
The concept of product as a bundle of benefits is a theory which seeks to explain a product from the viewpoint of a consumer... Since marketing involves seeing everything the firm does from the viewpoint of the customer, marketers define products as a bundle of benefits.
4 min read
Sometimes companies decide that they will no longer produce or sell a particular product. What are the factors by which companies can recognize that the “time to say goodbye” has arrived?
6 min read
The market diffusion process describes how an innovation progresses through a market. For these reasons, it is crucial to understand the facets of the market diffusion process and its importance for new product development (NPD).
12 min read
The Strategic Roadmap Focus on the big picture of how marketing changes over a product's life. Emphasize the proactive approach needed to keep a product successful.
5 min read
Understand the different types of consumer products: convenience, shopping, and specialty. This knowledge is essential for developing effective marketing strategies tailored to each type.
16 min read
This in-depth startup case study on Chronicle explores its innovative growth strategies and AI-powered presentation software. Discover how this storytelling…
11 min read
Most startups confuse innovation with chaos. This guide breaks down strategic startup innovation, from open innovation and customer co-creation to…
16 min read
Discover how LaunchNotes revolutionized product communications! This case study explores their innovative platform, growth strategies, and key takeaways for entrepreneurs.…
18 min read
Discover how QuantHub, an AI-powered data literacy platform, is revolutionizing education and corporate training. Learn about their microlearning approach and…
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