Mantra Health: A Startup Case Study – Empowering College Students with Accessible Mental Healthcare
Explore how Mantra Health is transforming higher education mental health with its innovative telehealth platform. This case study details their…
Bringing your product to life? Learn the ins and outs of product development, from ideation and prototyping to launching and iterating based on customer feedback.
What is Product Quality? It Depends on Your Perspective Quality isn't just one thing! Discover different approaches to defining product quality. Explore how manufacturing standards, consumer opinions, and value for money all play a role.
Discover how product managers transform innovative ideas into profitable solutions. Learn about customer insights, roadmap development, stakeholder alignment, and the importance of education and experience. This article explores key strategies for success in product development.
Building a successful product requires strategic feature prioritization. Learn how to use the Kano Model, Prioritization by Benefits, and Prioritization by Impact to determine which features to focus on first. Discover how to balance costs and ROI, create a product roadmap, and leverage customer journey maps for informed decision-making.
A core product is a company’s nucleus, the main product or service a company creates to meet a specific demand. These levels are well intertwined through the new product development process and marketing strategies, where they share a symbiotic relationship.
Product augmentation can be accomplished by adding a variety of different add-ons to the original product... The augmented product then contributes to a better customer experience. This also makes major contribution to brand loyalty and creates a favorable purchase experience for the customer.
Your Idea to Market Success: The Roadmap to New Product Development Got a brilliant product idea? Understand the steps to turning it into a profitable reality. Learn about idea generation, market research, concept testing, and the critical launch phase.
Tangible or intangible? Consumer or industrial? Core or augmented? Your product is much more than “something to sell”…
The product life cycle describes the steps a product goes through from beginning to end until it eventually disappears from the shelves. Each phase has its own characteristics and requires unique strategies to ensure success.
Explore how Mantra Health is transforming higher education mental health with its innovative telehealth platform. This case study details their…
We're in a marketing evolution where old SEO fails. The future demands authenticity in marketing and smart sustainable marketing strategies.…
Stop lighting money on fire with random marketing tactics. This guide provides a complete marketing plan for small businesses, focusing…
Stop chasing vanity metrics. This guide explains what a content strategy is and how to create one that drives real…
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