Bringing your product to life? Learn the ins and outs of product development, from ideation and prototyping to launching and iterating based on customer feedback.
16 min read
Discover how product managers transform innovative ideas into profitable solutions. Learn about customer insights, roadmap development, stakeholder alignment, and the importance of education and experience. This article explores key strategies for success in product development.
14 min read
Building a successful product requires strategic feature prioritization. Learn how to use the Kano Model, Prioritization by Benefits, and Prioritization by Impact to determine which features to focus on first. Discover how to balance costs and ROI, create a product roadmap, and leverage customer journey maps for informed decision-making.
11 min read
A core product is a company’s nucleus, the main product or service a company creates to meet a specific demand. These levels are well intertwined through the new product development process and marketing strategies, where they share a symbiotic relationship.
13 min read
Product augmentation can be accomplished by adding a variety of different add-ons to the original product... The augmented product then contributes to a better customer experience. This also makes major contribution to brand loyalty and creates a favorable purchase experience for the customer.
20 min read
Your Idea to Market Success: The Roadmap to New Product Development Got a brilliant product idea? Understand the steps to turning it into a profitable reality. Learn about idea generation, market research, concept testing, and the critical launch phase.
11 min read
Tangible or intangible? Consumer or industrial? Core or augmented? Your product is much more than “something to sell”…
5 min read
The product life cycle describes the steps a product goes through from beginning to end until it eventually disappears from the shelves. Each phase has its own characteristics and requires unique strategies to ensure success.
6 min read
New product development (NPD) isn't without hurdles. Learn about common challenges during NPD, including legal barriers, distribution issues, and the importance of thorough planning to overcome them.
19 min read
Discover how Empathy, a grief technology startup, is revolutionizing bereavement care. This case study explores their strategic partnerships, innovative approach,…
19 min read
Discover how Consensus revolutionized B2B product demos with buyer enablement. Learn how they optimized the sales process, leveraged data-driven insights,…
10 min read
Scaling your business can feel overwhelming. Learn the difference between scaling vs growth, validate your value, and implement smart business…
9 min read
Navigate the B2B landscape! Discover strategic insights, explore diverse B2B product categories, and understand the key differences between B2B and…
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