Boost your business profitability! Learn how to identify lucrative customer segments and build stronger customer relationships for long-term success.
Vertical integration can be a powerful strategy for small businesses, but it’s not a one-size-fits-all solution. Learn about the benefits and drawbacks, real-world examples, and how to decide if it’s right for your company.
Discover how Starbucks mastered vertical integration, from bean to cup, to dominate the coffee industry. Learn how they control quality, leverage technology, and build strategic partnerships for massive success. This case study reveals valuable insights for entrepreneurs seeking to scale their businesses.
Think of every little thing you do to create your product or offer your service as part of your value chain. Don’t worry, it’s not
Discover how McDonald’s value chain strategy drives success and learn how to apply these principles to your small business. From supplier relationships to technology integration, unlock the secrets to boosting profitability and customer satisfaction.
Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.
Discover the M.A.S.A. rule for evaluating market segments. Learn how to identify segments that are measurable, accessible, substantial, and actionable to ensure profitability.
Beyond the Number of Customers
Focus on the insight that not all customers are equal. Highlight that some types of loyal customers can actually be bad for business, leading to targeted marketing.
