Stay ahead of the curve! Learn about innovation strategies and how to develop new products and services that meet evolving customer needs and market demands.
Your Idea to Market Success: The Roadmap to New Product Development
Got a brilliant product idea? Understand the steps to turning it into a profitable reality. Learn about idea generation, market research, concept testing, and the critical launch phase.
New product development (NPD) isn’t without hurdles. Learn about common challenges during NPD, including legal barriers, distribution issues, and the importance of thorough planning to overcome them.
Explore how individual differences, personal influence, and product characteristics shape the pace at which consumers accept new products.
The market diffusion process describes how an innovation progresses through a market. For these reasons, it is crucial to understand the facets of the market diffusion process and its importance for new product development (NPD).
The new products process is the path that a new product takes from idea to the time of launch and beyond… The 5 phases of the new products process ensure that companies reach maximum efficiency in developing new, successful products.
What is “New”?
Explore the wide spectrum of what constitutes a “new product.” Understand the range from revolutionary inventions to subtle repositioning.
The Product Itself Matters
Focus on the five key product characteristics and how they influence consumer decisions.
