Services

Explore the unique characteristics of services and how they differ from products. Learn how to develop, deliver, and market services that meet customer needs and expectations.

18 min read
5 January 2026

HUNGRY: A Startup Case Study – Innovation at Every Bite

Explore the HUNGRY startup case study, a food tech innovator revolutionizing corporate event catering. Learn how its two-sided marketplace model and commitment to corporate social responsibility are disrupting traditional corporate catering services and empowering local chefs.

14 min read
1 January 2026

A.Team Startup Case Study – Elite Tech Teams, Supercharged by AI

Discover how A.Team's business model innovation is reshaping talent acquisition. This case study explores their AI talent marketplace, which connects companies with elite 'Super Builders' and top tech talent to form high-performing product development teams, showcasing a true tech startup success story.

15 min read
25 December 2025

Dogdrop: A Startup Case Study – Flexible Dog Daycare Reimagined

Discover how Dogdrop, a disruptive pet care startup, is redefining the dog daycare business. This case study explores their business model innovation, from flexible urban dog daycare to pet care franchise opportunities, offering key lessons for entrepreneurs.

14 min read
22 December 2025

West Tenth – A Startup Case Study: Empowering Home-Based Businesses with a Hyperlocal Twist

Explore the West Tenth startup case study, a hyperlocal marketplace for women entrepreneurs. Learn about its marketplace business model, rapid growth, and the critical lessons behind why this promising community marketplace ultimately failed.

16 min read
18 December 2025

Origin Financial Startup Case Study: Empowering Financial Wellness for the Modern Workforce

Origin Financial's case study reveals how its B2B2C fintech business model tackles employee financial stress. Discover how this all-in-one personal finance platform, featuring an AI financial advisor and budgeting app, achieved rapid growth through strategic fintech partnerships.

18 min read
17 November 2025

Reflaunt: A Startup Case Study – Enabling Luxury Fashion Resale with a Sustainable Twist

Reflaunt is a fashion tech innovation leader providing resale-as-a-service (RaaS) to luxury brands. By enabling circular economy fashion, Reflaunt helps brands enter the growing luxury resale market and build sustainable fashion business models that retain customer loyalty and drive revenue.

19 min read
3 November 2025

Husslup Startup Case Study: Transforming the Entertainment Industry Networking

Explore the Husslup startup case study, a platform for creative networking in entertainment. Learn about its niche market strategies, its push for diversity in entertainment, and the hard lessons from its startup failure. A must-read for entrepreneurs and industry professionals.

18 min read
6 October 2025

Mantra Health: A Startup Case Study – Empowering College Students with Accessible Mental Healthcare

Explore how Mantra Health is transforming higher education mental health with its innovative telehealth platform. This case study details their market positioning, healthcare partnerships, and the digital health investment driving their success as a leading campus mental health solution.

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